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The Proposition of “Human Value Maximization” Embeds Throughout the Six Strategic Stages of Haier's Development

  • Brand Building Strategy

    1984-1991
    High-quality products are made by people with high-competence

  • Diversification Strategy

    1991-1998
    Motivating people is prioritized over revitalizing assets

  • Internationalization Strategy

    1998-2005
    Building brand overseas urges us to embrace international talents

  • Global Branding Strategy

    2005-2012
    The world is my human resource department

  • Networking Strategy

    2012-2019
    We transform from a manufacturer that makes products to a platform that makes entrepreneurs

  • Ecosystem Brand Strategy

    2019-
    Entrepreneurship creates
    value-adding, added-value fosters entrepreneurship

  • 2020

  • 2019

  • 2018

  • 2017

  • 2016

  • 2015

  • 2014

  • 2013

  • 2012

  • 2011

  • 2010

  • 2009

  • 2008

  • 2007

  • 2006

  • 2005

  • 2004

  • 2003

  • 2002

  • 2001

  • 2000

  • 1999

  • 1998

  • 1997

  • 1996

  • 1995

  • 1994

  • 1993

  • 1992

  • 1991

  • 1990

  • 1989

  • 1988

  • 1987

  • 1986

  • 1985
Haier History 2020

BrandZ™ Unveils Top 100 Most Valuable Global Brands 2020, Haier Starring as the Only IoT Ecosystem Brand

2020.06.30

The world's largest advertising company and Kantar, a brand research expert company, jointly unveiled the list of 2020 BrandZ Most Valuable Global Brands. As the only IoT ecosystem brand on the list, Haier's global ranking rose by 21 compared to last year, marking a significant improvement in brand value and a leading role in ecosystem branding. Haier also received the world's first BrandZ IoT Ecosystem Brand Award, showing its leading role in global brand evolution.

Haier History 2019

the Global President of BRANDZ shared Haier's success.

2019.12.26

On 26th December 2019, the 35th anniversary of the funding of Haier Group with the launch ceremony of the sixth strategic stage and the fourth generation of corporate culture was held in Qingdao. At the ceremony, Zhang Ruimin, Chairman of the Board and CEO of Haier Group, Yang Mianmian, Deputy Chairman of the Board and President of Haier Group, and Wu Kesong, former Deputy Chairman of the Board of Haier Group jointly announced the sixth strategic stage - the Ecosystem Brand Stage.

2019.10.25

Qingdao Haier Biomedical Co.,Ltd (Haier Biomedical, 688139) was listed on the STAR Market of the Shanghai Stock Exchange, becoming the first STAR Market stock from Qingdao City.

2019.08.28

In Russia, on 28th August, the Haier Russia Industrial Park and Washing Machine Interconnected Factory was officially opened.

2019.07.22

On 22nd, July 2020, Fortune released the 2019 Global 500 list on its official website. As one of the subsidiary companies of Haier Group, Haier Smart Home Co. Ltd, with its global implementation of the smart home ecosystem brand, once again ranked in the 2019 Global 500 list, up by 51 compared with the previous year.

2019.06.11

On 11th June, BRANDZ™ published the Top 100 Most Valuable Global Brands 2019 in New York. Haier, as an IoT Ecosystem Brand, was included in the rankings. IoT Ecosystem was a new category of BRANDZ™ in 2019, and Haier was the first brand on the list.

2019.01.08

On 8th January 2019, Qingdao Haier Co., Ltd (SH600690) and the Italian Fumagalli family jointly announced that Qingdao has completed the acquisition of Candy S.p.A. (“Candy”). Candy is now a wholly-owned subsidiary of Qingdao Haier.

Haier History 2018

Zhang Ruimin was awarded the medal of Reform Pioneer.

2018.12.26

On 26th December, the 34th anniversary of the founding of Haier Group was held at Haier University. At the ceremony, Zhang Ruimin, Chairman of the Board and CEO of Haier Group, made a keynote speech with the title “The Dual Innovation Spirit of Haier and The Dialectical Thoughts of Three Changes”, elaborating the transition from brand to entrepreneur, and to Rendanheyi as well as the development of Haier over the past 34 years.

2018.12.18

On 18th December, the celebration ceremony of the 40th anniversary of Reform and Opening-Up was held in Beijing. At the ceremony, Zhang Ruimin, as a representative excellent entrepreneur in business management, was conferred the accolade of Reform Pioneer.

2018.11.01

Harvard Business Review publishes a cover story "The End of Bureaucracy" co-authored by Gary Hamel and Michele Zanini. This article cites Haier's success as a case study and concludes that bureaucracy will come to an end, and that Haier is the best example of it.

2018.10.24

On 24th October 2018, Qingdao Haier shares began trading in Frankfurt, the first issuer in the D-share project on the China Europe International Exchange (CEINEX).

2018.09.20

The 2nd International Rendanheyi Model Forum was jointly hosted by Haier Group and Gary Hamel Management Lab at the Qingdao International Convention Center. At this forum, Zhang Ruimin, Chairman of the Board and CEO of Haier Group, delivered a keynote speech entitled "3E: Ushering in a Transformative IoT Paradigm" and systematically elaborated on the 3E systems: the actual ecosystem, ecosystem revenue, and ecosystem brand from the perspectives of originality, disruption and leadership.

2018.07.20

In the US, on 19th July, Fortune released the 2018 Global 500 list on its official website. As one of the subsidiary companies of Haier Group, Qingdao Haier Co.,Ltd (Qingdao Haier, 600690.SH), with its exponential revenue and brand strength in smart home and advanced manufacturing, was included in the 2018 Global 500 list.

2018.04.09

Zhang Ruimin, Chairman of the Board and CEO of Haier Group, puts forward the strategy of building an ecosystem brand in the era of IoT. In traditional times, product brand matters the most; in the era of the internet, platform band is of paramount significance; in the era of IoT, Haier should align itself with an ecosystem brand. The standard of an ecosystem brand equals to the iteration, upgrade and added-value of the best user experience. For a platform to evolve into an ecosystem, it first needs to provide the best user experience and constantly interact with users for further iteration and creates value for stakeholders within the ecosystem.

2018.03.07

Haier: Incubating Entrepreneurs in a Chinese Giant was included in HBS Case Collection. Harvard Business School explained the Rendanheyi model from a more comprehensive perspective. Zhang Ruimin, Chairman of the Board and CEO of Haier Group, was once again invited to delivery speeches at Harvard University.

2018.02.27

On 27th February, the launching ceremony of Haier COSMOPlat National IIoT + Smart Manufacturing Integrated Application Model Platform was held at Haier University. At the ceremony, Haier COSMOPlat was approved as an IIoT-based Smart Manufacturing Integrated Application Model Platform, becoming the first National IIoT Model Platform in China.

2018.01.06

On 6th January 2018, the Annual Innovation Meeting of Haier Group was held at Haier University. At the meeting, Zhang, Ruimin, Chairman of the Board and CEO of Haier Group introduced for the first time a new commercial concept in the era of IoT – Life X.0

Haier History 2017

Haier COSMOPlat.

2017.01.14

Qingdao, China- January 14, 2017- Haier Innovation & Interaction Conference on Ecological RenDanHeYi and Detonation of the Internet of Things and the Second Session of the Seventh Congress of Workers and Staff of Haier Group were held. Zhang Ruimin, Chairman and CEO of Haier Group, attended the conference and gave the strategic guidance of Be Confident with RenDanHeYi Model in Three Aspects.

Haier History 2016

Haier and GE acquisition settlement.

2016.11.24

BEIJING, China – November 24th – The “2016 State of China Forum” hosted by the Counselors’ Office of the State Council officially opened in at Beijing’s Capital Hotel. As the only entrepreneur delivering a keynote speech at the opening ceremony, Haier CEO and Chairman of the Board Zhang Ruimin introduced representatives from government at all levels to Haier’s experience in the field of Internet-oriented transformation.

2016.11.16

WUZHEN, China - November 16th-18th - The 3rd World Internet Conference, with the theme “Innovation-driven Internet Development for the Benefit of All – Building a Community of Common Future in Cyberspace” spanned over the course of three days, bringing together 1,600 distinguished guests from more than 110 countries and regions and 16 international organizations. His second time attending the meeting, Mr. Zhang Ruimin, Haier Group CEO and Chairman of the Board, was invited to deliver a speech detailing Haier’s thought-leadership and determination to transform in the Internet age.

2016.11.11

QINGDAO, China – November 11th – Stuart Crainer, renowned management analyst, author, and co-founder of Thinkers50, met with Haier CEO and Chairman of the Board Zhang Ruimin to open the Thinkers50 Thought Laboratory at Haier's Qingdao (China) headquarters. Thinkers50 is the world’s foremost management analysis and ranking organization. Thinkers50 was founded in 2001, and every two years discovers, ranks and shares the best management concepts and practices. This new Chinese learning base was announced to an assembled audience which included over 30 experts from Peking University and the Chinese Academy of Social Sciences as well as many other noted industry leaders.

2016.09.26

QINGDAO, China – September 26th – As the “2016 Haier Global Entrepreneurs Summit” drew its curtains in Qingdao, 299 Haier “makers” from 6 continents and 17 nations conducted joint exploration into how they could each play a role in Haier becoming a leader in the Internet of Things through the win-win mechanism afforded by the “RenDanHeYi” model (integration and realization of staff value with the creation of user value).

2016.09.09

September 9th – Under the guidance of the Department of Telecommunication and the Ministry of Industry and Information Technology, roughly 150 enterprises in the smart home industry, including Haier, Baidu and Lenovo, jointly established the industry’s first public service platform. Along with the official establishment of the China Smart Life Industry Alliance platform, Haier U+ was elected as the chairman unit of the newly-founded union.

2016.06.15

June 15th – Haier Group was ranked first in the 2015 China Light Industry Top 100 Enterprises for a 5th straight year. China Light Industry Top 100 Enterprises ranking offers an authoritative competitiveness evalsuation of light industry firms and serves as a significant measuring tool in assessing their development and competitiveness.

2016.06.08

On the morning of June 8 U.S. local time, 2016, Zhang Ruimin was recognized with the Legend in Leadership Award at the 86th forum of the Yale CEO Summit. He is the only Chinese business leader with this award this current year.

2016.06.07

June 7th - Qingdao Haier, Inc. (SH600690, “Qingdao Haier”), of which Haier Group (“Haier”) holds a 41% stake, along with General Electric (NYSE: GE), announced that they had signed the necessary delivery documents to fulfill Qingdao Haier’s acquisition of GE Appliances, making GE Appliances a formal member of Qingdao Haier.

2016.04.16

On April 16, 2016, Haier Group and China Railway Corporation signed a comprehensive strategic cooperation agreement at Haier's headquarters in Qingdao, bringing railway transformation into Haier's Internet ecosystem. The two sides will jointly explore how to promote the supply-side structural reform, accelerate the construction of modern logistics, improve the effectiveness of supply for transportation, etc.

2016.01.15

Haier Group and General Electric announced that they had entered into a Memorandum of Understanding and established a global strategic partnership to jointly enhance competitiveness of both parties in such fields as Industrial Internet, health care and advanced manufacturing.

Haier History 2015

Press conference of the launch of Haier Smart Home.

2015.09.22

Professor George Frynas of Middlesex University Business School and Professor Kamel Mellahi of Strategic Management at Warwick Business School came to Haier to conduct research on Haier's RenDanHeYi model. They further exchanged their views with Zhang Ruiminin, CEO and Chairman of the Board of Directors of Haier Group, on topics like how to promote RenDanHeYi.

2015.07.29

A case study exploring Haier’s Internet-based transformation titled Haier: Zero Distance To The Customer makes its way into the Harvard Business School Press.

2015.07.16

Cyril Ramaphosa, Vice President of South Africa, visits the Haier Group and exchanges ideas with CEO Zhang on the development of Haier within South Africa.

2015.07.15

Recently, Haier Haichuanghui Platform, with the approval of the Ministry of Science and Technology of China, has been incorporated into the management, service and support system of national high-tech business incubators.

2015.07.14

Haier America announces the establishment of its R&D Center in Evansville, Indiana.

2015.07.10

On July 10, Emmerson Mnangagwa, Vice President of Zimbabwe, paid a visit to Haier Group and, accompanied by CEO Zhang, had a tour of the Innovation Life Exhibition in Board Building. Emmerson was full of praise for Haier’s innovative technologies and smart life solutions and his entourage showed enormous interest in Haier’s hi-tech products.

2015.04.17

Tsingdao National High-tech Industrial Development Zone and Haier Group entered into an agreement on strategic cooperation, under which both sides agreed to open the “Haichuanghui” Entrepreneur Incubation Center to the public to support innovation and entrepreneurship and facilitate the conversion of scientific and technological achievements into reality. The two parties will share platform resources, jointly promoting the strategic cooperation between the Industrial Development Zone’s entrepreneurship and innovation programs and Haier’s entrepreneurship and innovation industry as well as its entrepreneurs, in an effort to build “Haichuanghui” into an entrepreneurship incubation brand that is domestically top-notch yet internationally renowned.

2015.03.16

The full open smart life platform Haier U+ and the world’s first visual connected factory system were released on the global top IT conference CeBTT. Haier showed the world China’s most advanced smart home concepts and smart production system in the Internet age, directly connecting Germany’s Industry 4.0 and China’s smart production.

2015.03.12

During the session of Appliance World Expo from March 10th to 12th, Haier consecutively held 5 innovation forums with different themes, namely U+ Smart Life Innovation Conference, Casarte New Product Release Conference, Haier Smart Life Strategy Release Conference, Haier Industry 4.0 Strategy Release Conference and Smart Bathroom & Smart Kitchen Release Conference. During the sessions, Haier released seven smart ecosystems, including cleaning, water, air, food, health, safety and entertainment, each with new Internet-connected appliances listed. In addition, Haier revealed its industry 4.0 strategy to the public, and launched the user interaction customization platform and module maker resource platform.

2015.03.10

During the Appliance&Electronics World Expo, Haier held 5 innovation forums with different themes, namely, U+ Smart Life Innovation Conference, Casarte New Product Release Conference, Haier Smart Life Strategy Release Conference, Haier Industry 4.0 Strategy Release Conference and Smart Bathroom & Smart Kitchen Release Conference. At the same time, Haier also released seven smart ecosystems, including cleaning, water, air, food, health, safety and entertainment, each with new internet-connected appliances launched. In addition, Haier revealed its practices for industry 4.0 strategy and launched the user interaction customization platform and module maker resource platform.

2015.02.07

Recently, the review work on the 21st Innovation Results of National Enterprise Management Modernization was published, and the conference of National Review Committee finally confirmed 29 first awards in “Innovation Results of State-Level Enterprise Management Modernization”. Of which, the results of “Human Resources Management of Meeting and Parting as per Order under Networking Strategy” applied by Haier Group won the first award.

2015.02.05

On February 5, Haier Group formally signed with UNICEF, the next three years the two sides will realize the depth of cooperation on 'Love school social-emotional learning programs' in the three western provinces three counties care action, left-behind children in rural areas of common interest in education and mental health problems.Haier has become UNICEF's first Chinese home appliance business partners.

2015.01.27

On January 27, WPP Group and Millward Brown ACSR jointly released the 5th session of Brandz Most Valuable Chinese Brands Top 100. In the sub-list of the household appliance industry, Haier ranked first with the brand value of USD 1.93 billion (About RMB12.06 billion), up by 34% than a year earlier, sharp ahead of other household enterprises.

2015.01.08

The International Symposium on Haier’s Business Models-Innovation for the Internet Age was held in the Ocean Hall of InterContinental Qingdao on January 8th, 2015. Themed as “Shift Gears and Accelerate: Towards a Better User Experience and a Better Life”, this symposium was aimed at discussing Haier’s business model innovation and exploring a way for Chinese enterprises to respond the challenges in the Internet age.

Haier History 2014

Zhang Ruimin was named among The World's 50 Greatest Business Leaders.

2014.11.13

For the first time a Chinese enterprise has been invited to WCOA over the past 110 years. Haier was the only Chinese representative releasing achievements among the 8 global leading enterprises invited to the congress. Haier’s innovation mode attracted extensive attention, which justified its exploration orientation in the age of Internet.

2014.10.22

The 2014 (20th) most valuable brands in China were revealed in Beijing on October 22nd. The independent sub-brand of Haier, Goodaymart, ranked in the list for the second consecutive year with the highest growth rate of brand value worth 14.286 billion yuan among the top 100 listed.

2014.09.24

On September 23, STRATEGYAND, a global management consulting firm, worked together with Benelux Chamber of Commerce, German Chamber of Commerce, China Europe International Business School and School of Management Zhejiang University and jointly issued the report titled “2014 China Innovation Survey”. According to the report, Huawei, Tencent, Alibaba, Xiaomi, Lenovo, Haier, Baidu, BYD, Meizu and China Merchants Bank were rated with most innovative top Chinese companies, and Haier acted as the only home appliance business ranking top ten.

2014.09.10

On September 9th, the 9th Asia Brand Ceremony, praised as“Annual Oscar Prize of Asian Brand, was held in Hong Kong. In this ceremony, the“Top 500 Asian Brands”list was declared. In total, 4 companies in Qingdao city were on the list and Haier won the eleventh place.

2014.08.29

In the evening of August 28th, Qingdao Haier issued its semiannual report 2014. According to the report, the first half of 2014 has witnessed a continuous growth in the achievements of Qingdao Haier, with all business sectors performing better than the industry average level. Haier has successfully made the first step up to the platform company transformation process. The operating revenue for the first half of this year is 47.001 billion yuan, and the net profit attributing to the shareholders of the parent company is 2.577 billion yuan, up by 9.16% and 20.84% than the previous year, respectively, higher than the market expectation.

2014.08.27

In the morning of August 27th, Haier Electronics announced its semiannual report 2014. According to the report, the operating revenue of Haier Electronics in the first half of this year is 32.9 billion yuan, increased by 13.7% year-on-year; net profit 978 million yuan, up by 18.9%.

2014.07.10

Microsoft has become a member of internet of things policy alliance-AllSeen Alliance since July 1st. The members of this alliance include top ones like Haier, Sears、LG、Sony、Panasonic and Qualcomm. 21 standards of internet of things from Haier are recognized.

2014.07.09

Report from Nihon Keizai Shinbun: In washing machines industry, the top one brand Haier’s share keeps on increasing to 16.1%. And its share of 19.8% has made it the number one in the refrigerator industry. Contrastively, the second and third ones in the two areas had less shares and longer distances between them and Haier.

2014.07.09

Recently, the De-Prufstelle Testing and Certification Institute presented the first VDE-QTM quality certificate in the refrigerator industry. And the star product, 3-doors Italian refrigerator from high-class brand Casarte got the certificate.

2014.06.12

Belonging to Ministry of Industry and Information Technology, the Operation monitoring and Coordination Bureau declared 2014 top 100 benefiting companies list (the 13th) for software revenue. Qingdao Haier and Hisense are on it and in the top 10 list.

2014.05.29

The event“Award to Gold Secretaries for Chairmen and the Ffirst Selection for Public Companies” was hold on 28th in Beijing. In the event, the best public companies and the gold secretaries for chairmen are listed. Ten public companies include Qingdao Haier were given the title of “the strongest brand image public company for 2013”.

2014.05.17

On May 17th, the third Chinese Industry Awards ceremony was hold in the Great Hall of the People in Beijing. In the ceremony, the winners of “award of Chinese industry”,“honor of Chinese industry”and “nomination of Chinese industry” were selected. Haier won the highest “award of Chinese industry” and this is the first time that household appliances company have won the prize.

2014.05.10

On April 25th, International Horticulture Exposition revealed its veil and the only future smart family theme pavilion in the park-Haier smart life pavilion opened. This pavilion was divided into 7 sections with different themes. They are intellectual life imagination section, fresh air section, safe food section, clean water section, secure community section, smart outer space section and fusion of fiction and reality section. This pavilion showed what appliances like air conditioners, refrigerators, kitchen equipment, TVs and 3D printers could bring for people’s life and their future.

2014.04.20

On April 20th, the ceremony for top 100 selection for China Green Companies, which is sponsored annually to assess the sustainable competitiveness of companies, was held in Nanning, Guangxi Province. 100 leader companies including Lenovo, Haier, Geely and BMW became members on the list with various sustainable cases like transformation on the internet, management innovation, globalization R&D and development for electronic cars.

2014.04.10

On April 10th, the ceremony sponsored by Qingdao Business Association, Qingdao Entrepreneurs Association and Qingdao Publishing Group for“Qingdao 2013 economy achievement award”was held in Qingdao broadcasting and television center. With their prominent devotions and influences to Qingdao’s economy, 10 elite entrepreneurs including the rotating president of Haier group Haishan Liang and the chairman of Qingdao Brewery Co., Ltd. Mingbo Sun had been awarded as “Qingdao 2013 outstanding economy figures award”.

2014.04.03

Chairman of the Board and CEO of Haier group Ruimin Zhang was elected to be “the most influential 50 business leaders ” by Fortune.

2014.03.27

Haier appliance released its 2013 earnings yesterday. Comparing to last year, it earned 62.26 billion yuan with a growth of 12%. The shareholders should have net profits for 2.04 billion yuan, rose 20.2% comparing with last year. The results showed that basic earnings per share for Haier appliance was 0.8 yuan, rose 13.3% year-on-year. Diluted EPS was 0.78 yuan, rose 18.1% year-on-year.

2014.03.25

The ceremony of 2014 brand development forum and “sunflower award”directed by Chinese Light Industry Information Center, international business daily and CCPIT car industry branch was held by Brand Study Club of China in Beijing. 10 companies including Haier group won the 2013 “sunflower award”.

2014.03.25

The top awards in appliance industry “Appliance Prize” found its owners on March 19th and Haier group had been the biggest winner. Totally, six products from Haier won the awards including French-style Casarte opposite open doors refrigerator BCD-728WDCA, which won the Appliance Prize; computer Yunyue mini S and pressure bearing flat solar water heater P-J-F-2-120/1.90/0.80-P2（PD）, which won the Low-carbon Prize; Casarte double drum washing machine XQGH100-HBF1427W, which won the Scientific Innovation Prize; Haier Jetting Air Conditioner SKFR-72LW/02WAA22A and Casarte Ice Bar LC-197WBP, which won the product prize.

2014.03.25

In the evening on March 25th, Qingdao Haier declared a 2013 year performance brief. It said that operation revenue of Qingdao Haier in 2013 was 86.488 billion yuan, rose 8.3% year-on-year. Revenue attribution to the parent company 4.144 billion yuan, rose 26.75% comparing to the same period last year. Both of them were beyond expectation. According to the brief, the sales of refrigerators, washing machines and water heaters remained the lead in the market in 2013. The air conditioner earnings grew rapidly over 40% from the second half of 2012 via disruptive innovation for products and expansion of sale channel net. The comprehensive services for sale channels made good progress with strong expansion of sales for high growth small electronic appliances by improving the third party services like optimizing logistics, installations and after-services.

2014.03.20

Zehua Ma and Lanxi Li, the senior journalists from the well-known news agency Reuters paid a visit to Haier and had an exclusive interview with the CEO of the group Ruimin Zhang. They had a deep discussion about how Haier had had a disruptive adaption in the internet period for the challenge from the market. Also, the globalization development of networked Haier and the popular event“everybody being a hacker” were talked about.

2014.03.20

The famous financial magazine Fortune listed “The greatest 50 leaders all over the world”. The CEO of Haier group, Ruimin Zhang was the 22nd and he was commented by Fortune: “His disruptive innovation for management model changed Haier from a small refrigerator firm into the biggest household appliance manufacturer in the world. He divided personnel into small teams and let them run their business freely. The staffs could choose the leader, compete for posts and have extra benefits.” Fortune thought that “This management model is seldom seen in the west and in China, it is a revolution that never happened.”

2014.03.19

On March 19th, ceremony of assessment for 2014 top 500 real estate companies and summit revealed its veil in Beijing. The list for prior appliance choices these top 500 real estate companies would purchase was declared, in which Haier, Robam and Siemens were on top 3 ranks. This was an innovation for real estate industry and brought more to it.

2014.03.17

The creator of the word “maker”and the “maker movement” sponsor Chris Anderson visited Haier and had a speech: Maker- the new industry revolution. In the speech, he shared stories and inspirations of makers, then talked about “period for everybody being a maker”.

2014.03.17

Nikkei Business Weekly,a Japanese business magazine with the largest circulation, published an interview with Haier: Haier-the whirlwind challenging the world. The article consists of 6 parts which tells Haier’s product innovation, revolution of individual-goal combination to get better services, globalization strategies of Haier, cooperation with Japan, exclusive interview of Ruimin Zhang and the note from the journalist.

2014.03.09

“Crisis”(part 7) sponsored by school of management was held in Zhongguancun teaching building room S101. The guest, CEO of Haier group, Ruimin Zhang had a speech named No Everlasting Success.

2014.03.05

Attending the second plenary session of the twelfth national people's congress, the rotating president of Haier group Yunjie Chow submitted 3 proposals for internet of things industry development, platform of drinking water industry development and smart baby-raising industry development.

2014.03.01

Haier group held the event of collecting “new image of Haier brothers” on the internet to invite people to participate in creating it.

2014.02.25

Invited by the chief of Armed Police Corps of Shandong Province, CEO of Haier group Ruimin Zhang gave a keynote speech to the armed police in the Qilu Forum. Integrating Haier’s development and innovative management models in internet period, he introduced the most advanced management concept and economic development situation in the world. When the speech is over, the armed police corps gave Mr. Zhang long time applause.

2014.02.22

The famous appliance group Haier planned to build the second firm in the north of India while the Pune factory in Maharashtra was still under construction.

2014.02.10

Number one brand of white goods Haier was voted to be the most creative company by well-known business magazine Fast Company.

2014.01.30

The former Whirlpool vice president of global engineering Adrian Micu replaced Shariff Kan to be the CEO and President of Haier in America.

2014.01.24

On the list of 2013 local top tax-paying 50 companies in Qingdao, Haier group with a ratal over 2 billion yuan had been the top 1 since 2011.

2014.01.16

Haier group 2014 interaction meeting of internet innovation was held in Haier Qingdao Industrial Park. The CEO of Haier group Ruimin Zhang had a speech of “three whats” and defined the 2014 strategy of Haier as “to build the company as a platform, to train the staff as hackers, to meet the customized demands from users”.

Haier History 2013

Press conference, Haier and Alibaba announced a strategic partnership.

2013.12.22

According to Reuters, in a 2013 survey conducted by Euromonitor on the global market for large home appliances, Haier’s retail sales have topped the global market for the fifth consecutive year, with a 9.7% market share. Haier also topped the survey’s manufacturer list for the first time with an 11.6% market share. Additionally, Haier continued to lead the industry in refrigerator, washing machine, wine cooler, and freezer segments. Euromonitor is a U.K.-based market intelligence firm with 41 years of industry experience.

2013.12.16

Haier Group was recognized by the first China Quality Award from the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ). China Quality Award was initiated in 2012 by AQSIQ with approval from the central government as a top national recognition for quality products and services.

2013.12.09

Haier Group announced its strategic partnership with Alibaba. With Haier’s experience in supply chain management, logistics and warehousing, and delivery and installation services, and Alibaba’s unique position in the e-commerce ecosystem, the two companies will establish a comprehensive system and standards for the delivery and installation of home appliances and bulk items for the wider business community.

2013.11.11

Haier was featured along with Leyard in an episode of Focus Report, a news and documentary program produced by China Central Television. The episode titled “Smartly Made in China” tells the story of innovation efforts by Chinese companies and the government’s policy incentives for business innovation since the 18th National Congress. As a contrast to Leyard’s technological innovation approach, Haier is featured in the episode as a successful case of information sharing and Internet-based innovation.

2013.11.09

Mr. Zhang Ruimin, CEO & Chairman of the Board of Haier Group, attended the Third Plenary Session of the 18th CPC Central Committee in Beijing from November 9 to 12, 2013. Mr. Zhang’s opinion about plenary session was featured in Qingdao Daily in an article titled “Market-based resource allocations and forces driving innovation”

2013.11.08

Mr. Zhang Ruimin, CEO & Chairman of the Board of Haier Group, was interviewed by the Chinese edition of Forbes Magazine and featured in a story titled “Removing boundaries” in its November 2013 issue. The story describes how Mr. Zhang is bridging the chasm between the manufacturing industry and the Internet by turning a conventional manufacturer into an Internet-driven company. This was the second time that Mr. Zhang was interviewed by the Forbes Magazine in 2013.

2013.11.03

Haier was featured in Xinwen Lianbo, a daily news program produced by China Central Television, in a story about changing business mindsets in Internet era. The story selects Haier as a successful example of Internet-driven management innovation. Also featured is Haier’s Tianzun air conditioner, which has been developed based on extensive interaction with customers and stakeholders.

2013.09.30

Qingdao Haier Co., Ltd (600690 SH), a global market leader in home appliances, and Kohlberg Kravis Roberts & Co. L.P., a leading global investment firm, announced the signing of a definitive agreement under which KKR will acquire a 10% stake in Qingdao Haier, establishing a long-term strategic partnership to collaborate on multiple areas.

2013.09.18

The Chinese Cultural Center in Nigeria, which had chosen Haier as its supplier of air conditioners, was first opened on this day. The opening ceremony was attended by Zhang Dejiang, chairman of the Standing Committee of China’s National People’s Congress; Wang Chen, vice chairman and secretary-general of the Standing Committee of China’s National People’s Congress; and Deng Boqing, China’s Ambassador to Nigeria.

2013.09.09

Official opening of the Haier Hope Primary School built by Haier in Yengisar County, Xinjiang.

2013.09.06

Haier announces a new joint venture with Fagor, one of Europe's leading appliance manufacturers.

2013.08.11

Zhang Ruimin, chairman of the board and CEO of the Haier Group, gives keynote address at the Academy of Management's 73rd Annual Meeting in the USA. Zhang was the only business leader invited to speak at the meeting.

2013.07.28

2013 Haier Global Forum On Business Model Innovation in Qingdao. The forum this year focused on the business ecosystem and platform strategy, and brought together management experts, researchers, business schools and business people to discuss business models and innovation in the internet age. At the forum, Haier unveiled its new brand strategy and online brand identity. Haier's traditional red theme has been replaced with blue, for a more technical feel, and its new slogan is, "Your Life Smarts, My Smart Life".

2013.06.28

Tsinghua University Qingdao Presidents Forum. Haier chairman and CEO Zhang Ruimin gives special address, says there are no successful enterprises, except those of the times.

2013.06.17

Low Carbon China program launched in Beijing by the NDRC and other ministries; Haier joins the Low Carbon Alliance and is the only appliance maker represented at the launch.

2013.05.24

Opening of Haier Hope Primary School in Zhangfang, Shanghe County, Shandong.

2013.05.18

CCTV's flagship news program Xinwen Lianbo reports on the development of Haier's Emperor Air Conditioner as an example of how innovation is driving a structural shift in industry in Shandong.

2013.05.10

Publication of Reinventing Giants, a book about Haier's policy of sharing profits between company and salespeople. The book was written by Bill Fischer, professor at the International Institute for Management Development (IMD) in Switzerland, Umberto Lago, associate professor at Bologna University in Italy, and Liu Fang, associate researcher at IMD, in Lausanne.

2013.02.08

Gary Hamel, author of The Future of Management, visits Haier to conduct interviews and learn about Haier's business model for the internet age.

Haier History 2012

Zhang Ruimin received an IMD Management Thought Leadership Award.

2012.12.20

Euromonitor publishes report on the global appliance market, finds that Haier brands represented 8.6% of the large domestic appliances sold globally in 2012. This is the fourth year Haier has led the world in this area, and its market share increased by 0.8% on 2011.

2012.12.14

To celebrate 15 years of publication, Fortune magazine's Chinese edition profiles the most influential Chinese business leaders over the last 15 years. Haier chairman and CEO Zhang Ruimin is one of the business leaders assessed to have had a lasting impact on China's business world. Fortune summarizes Zhang's management philosophy and his success: "What really sets him (Zhang Ruimin) apart is that he has combined Western management expertise with traditional Chinese thinking. This management approach has set the tone for Chinese managers for the last 15 years."

2012.12.11

Haier chairman and CEO Zhang Ruimin sparks vigorous debate when he speaks about the Haier "win-win model of individual-goal combination" at top European business institutes IMD (Switzerland) and IESE (Spain). IESE writes up the Haier multicultural adaptation of "individual-goal" for its case study database. IMD gives Zhang an award for IMD Management Thought Leader.

2012.11.15

Zhang Ruimin returns from his Party Congress duties as a Party delegate, alternate member of the 18th CPC Central Committee and Party secretary of the Haier Group. Secretary Zhang says: "The 18th Party Congress reflected continuity with the past and new ideas for the future. For Chinese companies, the most important thing we can do to support the decisions made at the Congress is to seize the business opportunities of the internet and innovate better in the internet age."

2012.11.14

Closing of the 18th National Congress of the CPC. Haier Party secretary comrade Zhang Ruimin attended the Congress as an alternate member of the CPC Central Committee. Comrade Zhang was also an alternate member at the 16th and 17th Party congresses.

2012.11.06

With the 18th National Congress of the CPC due to start tomorrow, Haier Party secretary Zhang Ruimin records a video interview with News of the Communist Party of China, in which he discusses his work as a Party delegate and Haier's management innovations in the internet age.

2012.11.06

Haier announces that it has taken a controlling stake of at least 90% in Fisher & Paykel Appliances Holdings Limited, and will therefore begin compulsory acquisition of the entire company as required by the Takeovers Code.

2012.09.26

Foundation laying ceremony for the first phase of the Haier (Zhengzhou) Market Innovation Industrial Park, a production facility that will manufacture up to six million air conditioning units per year. The Park will serve the appliance market of Henan and the surrounding provinces. Provincial officials and Haier chairman and CEO Zhang Ruimin attended the ceremony.

2012.09.19

Haier chairman and CEO Zhang Ruimin is invited to give a Distinguished Lecture at Hong Kong University of Science and Technology. Zhang delivered the talk "Successful enterprises move with the times" to an enthusiastic audience comprising 500 HKUST faculty members, students, alumni, professionals and community leaders, describing the development and practice of Haier's "win-win model of individual-goal combination".

2012.08.06

Celebration and awards following the successful docking of the manned Shenzhou 9 mission with Tiangong-1. Chen Shanguang, director of the China Astronaut Research and Training Center, presented an award to Haier and praised the company for the support and assistance it provided to the mission.

2012.07.13

Mitsuru Homma, executive vice president of Sanyo, visited Haier thank Haier chairman and CEO Zhang Ruimin and Haier president Yang Mianmian for the success of Haier acquisition of Sanyo.

2012.05.11

2012 Annual Conference of CEC/CEDA and Liangjiang Forum in Chongqing. Haier chairman and CEO Zhang Ruimin attended the forum to receive the Yuan Baohua Enterprise Management Gold Award. He is the first businessman in the appliance industry to be given the award.

2012.04.06

Market research company GFK publishes data showing that the sales of Haier's two brands in Japan (Haier and AQUA) put it in the top five appliance managers by market share. It is just three months since Haier started its two-brand strategy in Japan.

2012.02.15

New Haier brand AQUA launched in Tokyo, marking Haier's entry into the Japanese mass market. Haier's Asia HQ and research center also established in Japan, marking the official start of Haier's five-center R&D strategy.

2012.02.01

Economic Daily prints an interview with Haier chairman and CEO Zhang Ruimin titled "Zhang Ruimin: focusing on innovation for the 'win-win model of individual-goal combination'," part of its series "Springtime visits, meeting innovators".

2012.01.05

Formal acquisition ceremony for Haier purchase of Sanyo Electric's home appliance business. Haier Asia International and Haier AQUA Sales were established as companies, and the new AQUA brand was officially launched.

Haier History 2011

Press conference of Haier's acquisition of Japan SANYO Electric Co., Ltd.

2011.12.28

2011 Annual Meeting of China's Independent Innovation at the Great Hall of the People, organized by Economic Daily. Haier chairman and CEO Zhang Ruimin is recognized as one of China's top ten innovators. Haier was also named one of China's top ten innovating companies because of its management innovations, which have attracted global attention. At the meeting, Zhang spoke on the theme of China using innovation to respond to the changing global economic landscape, touching on new opportunities and challenges in management innovation and management models in the internet age.

2011.12.18

Action Learning Management Accounting/ALMA awards in Beijing, organized by the US Institute of Management Accountants (IMA). Haier's "win-win model of individual-goal combination" is awarded the ALMA award 2011. Ding Pingzhun, IMA senior consultant and former secretary-general of the Chinese Institute of Certified Public Accountants, gave a thorough analysis of Haier's win-win model of individual-goal combination in five areas: its conceptual innovations, strategic adaptability, organization, corporate culture and accounting.

2011.11.15

China SAPPHIRE NOW + SAP TechEd Beijing at China National Convention Center in Beijing. Haier chairman and CEO Zhang Ruimin is the only business leader invited to speak at the event, because the organizers believe that he has been extremely influential in driving innovation in both management and IT together. SAP cofounder and chairman of the Supervisory Board Professor Hasso Plattner said afterwards that Zhang had spoken brilliantly, and that it was the best speech he had ever heard in all the 22 SAPPHIREs he had attended. He said it was the perfect synthesis of a Chinese company with Western management techniques.

2011.11.08

Steve Jobs and Zhang Ruimin appear together in a headline: China Business Times commentary writer Gao Chujian has written a column about these two figures, who have become almost synonymous with visionary business leadership in their respective fields. He discusses the release of the Jobs biography and the acquisition of Sanyo by Haier, and analyzes the innovations that the two have developed.

2011.09.24

Umberto Lago, a Bologna University professor engaged in a long-term study of innovation at Haier, returns to the company to gather more data, and interviews Haier chairman and CEO Zhang Ruimin. Professor Lago is an economist and an expert in transaction costs. He began researching the Haier win-win model of individual-goal combination in 2010, and is extremely interested in this innovative management practice. He is now writing a book about Haier's business model. This visit to the company is to collect more survey data and interviews for the new book.

2011.09.03

2011 China Top 500 Companies List published at the Large Enterprise Summit in Chengdu by the China Enterprise Confederation and China Enterprise Directors Association. Haier was named one of China's top 500 companies and one of the top 500 manufacturers of 2011, and was the largest appliance company in China. Haier chairman and CEO Zhang Ruimin attended the summit, and spoke on the theme of the meeting: "Breaking through to become market leaders: the new challenge for large companies".

2011.08.26

Haier is visited by a team from major Taiwanese business magazine CommonWealth, including Diane Ying, chairperson, and Wu Wan-Yu, deputy managing editor. They discuss the win-win model of individual-goal combination with Haier chairman and CEO Zhang Ruimin.

2011.08.25

Haier chairman and CEO Zhang Ruimin is interviewed by global business magazine Forbes. The interview focuses on the attention Haier is attracting with its innovative internet-era business model. In the interview, the Forbes journalist is very interested in the win-win model of individual-goal combination which Haier is now rolling out. The interviewer also says that companies need to develop self-propagating systems if they are to remain vigorous.

2011.08.19

Vice-president Xi Jinping and US vice-president Joe Biden attend the China-U.S. Business Dialogue at the Beijing Hotel. Discussions focused on how to improve cooperation between China and the USA, the world's two biggest economies. Haier chairman and CEO Zhang Ruimin was also at the event.

2011.08.12

The Chinese edition of Fortune magazine has published its list of China's most innovative companies in 2011. Haier is the leading appliance company on the list of 25. Fortune (Chinese) has also published an article on Haier's innovation, titled "Haier: everyone is an innovation center".

2011.08.05

CCTV's flagship news program, Xinwen Lianbo, devotes a segment to Haier's "inverted triangle" and "win-win model of individual-goal combination" strategies. These models capture customer demand and new market opportunities in the new economy. Haier chairman and CEO Zhang Ruimin was interviewed by Xinwen Lianbo for the segment.

2011.08.01

Haier and Carlyle sign MOU for strategic partnership between Haier and the Carlyle Asia fund. The Carlyle Group has agreed to invest US$137 million in Haier through Convertible Bonds and has an option to invest an additional US$57 million when warrants are exercised.

2011.07.15

On July 15, 2011, Fortune magazine published a column by senior editor-at-large and columnist Geoff Colvin entitled "Zhang Ruimin: Management's Next Icon", in which Colvin described the Haier Group's business model innovation in simple language. Regarding the Group's exploratory approach, Colvin wrote: "I don't know of any manager innovating on a larger scale or more broadly or fearlessly than Zhang. His energy mirrors the larger forces driving China's amazing rise and explains why he'll probably be a global management icon: he's still hungry. I think he will have an even bigger reputation in future."

2011.07.09

On July 9, 2011, a delegation from Harvard Business School led by Professor Tarun Khanna paid a visit to Haier Group. Professor Khanna exchanged ideas with Haier's CEO Zhang Ruimin and President Yang Mianmian on such topics as the integration of first-rate human resources, the importance of integrating virtual and physical networks in the Internet era and Haier’s innovative cultural integration practice in its “go global” process.

2011.06.24

On June 24, 2011, China's flagship television channel CCTV-1 broadcast the sixth episode of "Banner," a jointly produced ten-part documentary commemorating the 90th anniversary of the founding of the Communist Party of China. In the episode, entitled "Rolling Torrents of Spring," Haier's CEO Zhang Ruimin talked about how business changed in the early period of reform and opening up, as someone who had witnessed and experienced it firsthand.

2011.06.16

On June 16, 2011, the 2011 International Forum on Low-Carbon Innovative Development and Beijing Global Political and Commercial Leader Summit was held in Beijing. The summit's annual Global Wise Leader Elite Award for 2011 was presented to Haier's CEO Zhang Ruimin, the first Chinese entrepreneur to be awarded the prize since it was established in 2006.

2011.06.02

On June 2, 2011 in Guangdong, China's Ministry of Industry and Information Technology published the list of the Top 100 Chinese Electronic Information Enterprises in 2011, with Haier ranking as number one in the household appliances industry.

2011.05.19

On May 19, 2011, the 14th China (Chongqing) International Investment and Global Sourcing Fair opened its doors at Chongqing Exhibition Center. On the opening day Bo Xilai, member of the CPC Central Committee Political Bureau and secretary of the CPC Chongqing Municipal Committee, paid a visit to Haier's exhibition area. During the visit, Bo Xilai listened to staff presenting the products on display and expressed approval of Haier's central concept of meeting user demand for green appliances.

2011.04.28

April 28, 2011, Feng Jingqiu, an inspector with the Party’s Organization Department, inspects Haier and gives guidance; Haier chairman and CEO Zhang Ruimin receive Feng and his team. During their conversation, Feng learned the details of Haier’s experiments with the individual-goal combination model, and praised the company’s high-tech, user-friendly innovation.

2011.04.22

China's top 100 green companies named at 2011 Annual Summit of China Green Companies in Qingdao. Haier chairman and CEO Zhang Ruimin attends and gives keynote address. Haier is also named one of China's greenest companies because of its green strategy and the green product solutions it offers customers.

2011.04.21

Haier is visited by Lu Hao, first secretary of the Communist Youth League, and his team. Haier chairman and CEO Zhang Ruimin and executive vice president Zhou Yunjie received the guests.

2011.03.30

Haier is visited by team headed by Li Faquan, member of the Shandong Provincial Standing Committee of and secretary of the Discipline Inspection Commission. Haier chairman and CEO Zhang Ruimin and executive vice president Zhou Yunjie received the guests. Li Faquan praises Haier's commitment to Chinese innovation and building a global brand name. He suggests making use of the company's insights in anti-corruption and clean government work.

2011.03.25

Foundation laying for Haier-Foshan (Sanshui) Market Innovation Industry Park in Guangdong. The Park will bring together manufacturing, logistics and services. It is Haier's 18th industrial park worldwide. It represents a step forward in Haier's move from manufacturer to service provider.

2011.03.24

Wang Yang, Central Committee member and Party secretary of Guangdong, met with Haier chairman and CEO Zhang Ruimin and his team. They discussed IT integration in industry and innovation in commercial operating models.

2011.03.20

Official opening of new teaching building at Pingxiang Haier Hope Primary School. This school is in the foothills of the Faka Mountains, in the extreme south of China. It is the third Hope Primary School that Haier has sponsored in Guangxi.

2011.03.08

Exhibition of technology breakthroughs during the 11th Five Year Plan. Central Committee member and State Councilor Liu Yandong stopped at the Haier digital home display, and said, "This is what technology should be, helping improve living standards." She warmly endorsed Haier's technical success during the 11th Five Year Plan.

2011.03.05

4th Plenary Session of the 11th National People's Congress opens in the Great Hall of the People. Haier president Yang Mianmian attends as an NPC delegate.

2011.02.22

Haier president Yang Mianmian gives keynote address at the Women Leadership Forum Asia 2011, and receives the Most Innovative Women Entrepreneur award. The forum is organized by Naseba and sponsored by the prime minister of Malaysia.

2011.02.21

To mark the 90th anniversary of the founding of the CPC, the Party's Publicity Department and Party Literature Research Centre jointly produce the major television documentary "Banner". The documentary includes interviews with 60 people who have witnessed the changes brought by the reform and opening up, including Haier chairman and CEO Zhang Ruimin. On February 21, 2011, producers invite Zhang Ruimin to the CCTV studioses to discuss his experiences. Zhang describes the changes in enterprises during the early reform period, starting with the "smashing fridges" incident, and the opportunities and challenges for businesses in the internet era.

Haier History 2010

World Expo Pavilions.

2010.12.22

Signing for the Haier-Foshan (Sanshui) Market Innovation Industry Park at the Haier Group central offices. Signing is attended by deputy Party secretary and mayor of Foshan Li Yiwei, Haier chairman and CEO Zhang Ruimin and Haier president Yang Mianmian.

2010.12.16

Launch of the Management Accounting Research Center sponsored by UIBE, Haier and IMA. Representatives of the IMA, Wharton Business School and University of Bologna in Italy attend the event in Beijing. Haier chairman and CEO Zhang Ruimin gives the keynote address.

2010.12.14

Haier signs agreement with Shenbei New District in Shenyang to build the Haier (Shenyang) Industry Part and Optoelectronics & IT Cluster. Haier (Shenyang) Industry Part and Optoelectronics & IT Cluster will manufacture mainly LEDs. Construction of the first phase will begin in April 2011, and will be ready to begin production at the end of 2012.

2010.12.03

Haier releases specifications for a standardized vent module. It is the first standardized vent module ever to be used in the white goods industry, and Haier is the first white goods company to modularize production.

2010.11.10

European management expert and educator Professor Fredmund Malik visits Haier from November 10-12. Professor Malik discusses Haier's development of its individual-goal combination win-win model and the ZZJYT organizational structure with CEO Zhang Ruimin and president Yang Mianmian. Professor Malik says: "Haier's ZZJYTs are an autonomous model."

2010.11.01

Kazuo Inamori, hailed as a savior of Japan's economy, visits Haier. Haier chairman and CEO Zhang Ruimin and president Yang Mianmian meet Mr. Inamori and his team.

2010.09.15

Haier chairman and CEO Zhang Ruimin signs framework collaboration agreement with Lixil Group chairman and CEO Yoichiro Shioda in Tokyo. The deal is part of an attempt to coordinate high quality materials, homeware and design resources, and to create modular designs for living spaces, ultimately leading to a new type of single integrated design solution for residential units.

2010.07.06

Professor Marshall and Assistant Professor Philip of Wharton Business School visited Haier for management research and interviews between July 6-13. The interviews covered the origins, objective, key elements and operating principles of the ZZJYTs; Chinese management and Haier management. The process of debate with these experts helped develop and systematize Haier's ZZJYT system.

2010.06.14

Vice President Xi Jinping makes an official visit to Bangladesh, Laos, New Zealand and Australia. During the trip, Xi visited Haier's strategic partner in New Zealand, Fisher & Paykel Appliances (FPA). Haier deputy chairman Wu Kesong and FPA chairman Ralph Waters accompanied Xi on his visit to FPA and outlined the companies' strategic relationship.

2010.05.27

Haier and Norway's leading provider of green technology FramTech sign an green tech agreement in Shanghai. Haier will introduce the world's leading green technologies into its products.

2010.04.30

On April 30th, 2010, member of the Standing Committee of the Political Bureau of the CPC Central Committee and Secretary of Central Commission for Discipline Inspection He Guoqiang visited Shandong Pavilion of the 2010 Shanghai Expo. Secretary He was also quite interested in Haier’s internet-of-things household appliances platform.

2010.04.30

On April 30th, 2010, member of the Standing Committee of the Political Bureau of the CPC Central Committee and Secretary of Central Commission for Discipline Inspection He Guoqiang visited Shandong Pavilion of the 2010 Shanghai Expo. As shown in the picture, Secretary He (second from left in the front) is quite interested in Haier’s internet-of-things household appliances platform.

2010.04.28

On April 28th, 2010, Professor John L Thornton, who was also Chief of World Leading Competence Project of School of Economics and Management at Tsinghua University, visited Haier Group and exchanged ideas with Haier CEO Zhang Ruimin on issues like mode of enterprise management. Mr. Thornton once served as President of Goldman Sachs Group. During their conversation, Zhang Ruimin and Mr. Thornton reached a common ground on issues like strategic/customer positioning, down-ward triangle structure, and the necessity of integrating enterprise development with the use of internet.

2010.04.27

On April 27th, 2010, led by Headmaster Wang Xibin and accompanied by Assistant Commanding Officer of Jinan Military Area Liu Shanyang and Deputy Secretary of the CPC Qingdao Municipal Committee meanwhile Governor of Qingdao Xia Geng, the 36th National Defense Seminar of National Defense University, which were made up of 81 students, paid an investigation tour to Haier Group and met with Haier CEO Zhang Ruimin. Headmaster Wang was deeply expressed by Haier’s innovative concepts, and he also spoke highly of the achievements Haier had made.

2010.04.23

During April 22nd to 23rd, 2010, the domestically first “China Top 100 Green Enterprises” was jointly publicized by China Entrepreneur Club and Chengdu Municipal Governmetn, and Haier was among the top 100.

2010.04.19

On April, 19th, 2010, Meeting on Operation of Shandong Pavilion of 2010 Shanghai Expo was held by Shandong Provincial Government. During the meeting, it was announced that Haier CEO Zhang Ruimin was invited to act as Honorary Curator of Shandong Pavilion.

2010.04.15

On April 15th, 2010, Business Week publicized “World Top 50 Competitive Enterprises of 2010”. Haier ranked No.28 in the selection, and it was also the only listed Chinese enterprise. Apple, Goggle, and Microsoft ranked the top 3. Jointed conducted by Business Week and Boston Consulting Group, the selection was based on innovation capacity and technical contribution of the many enterprises around the world, and it is also of great influence in the industry. This was also the first time that over 50% listed enterprises came from outside the US.

2010.04.14

On April 14th, 2010, Yushu County of Qinghai Province was stricken with M 7.1 earthquake. In “Boundless Love—Fund Campaign for Yushu”, the program of CCTV, Haier Group donated 12 million RMB to the disaster area. On April 21st, Haier Group filed a flag at half-mast to mourn over the dead in the disaster.

2010.04.11

On April 11th, 2010, Chinese Ambassador to India Zhang Yan, accompanied by Counselor Peng Gang, paid an investigation tour to Haier Group. After touring Haier Group, Ambassador Zhang and his wife planted a tree in Haier Industrial Park for a memorial.

2010.04.10

On April 10th, 2010, led by Professor Yang Qiubao, the Department of Economics of Central Party School paid an investigation tour to Haier Group and met with Haier CEO Zhang Ruimin and Vice Chairman of the Board of Directors of Haier Group Wu Kesong. Professor Yang was quite interested in Haier’s individual-order combination mode and its new performance appraisal system, and he considered Haier’s innovation worthy of being studied by other enterprises.

2010.04.08

On April 8th, 2010, the agreement signing ceremony of “Chongqing•Shandong Economic & Trade Cooperation” was held in Chongqing, and member of the Political Bureau of CPC Central Committee and Secretary of Chongqing Municipal Committee Bo Xilai and Secretary of Shandong Provincial Committee and Chairman of Standing Committee of Shandong Provincial People's Congress Jiang Yikang attended the ceremony. The project of Haier high-end refrigerator production line was also signed at the ceremony, which would satisfy high-end customers of southwest China. On April 9th, led by Secretary Jiang Yikang, Shangdong Delegation paid an investigation tour to Haier Chongqing Industrial Park.

2010.04.02

In spring of 2010, Yunnan, Guizhou, Guangxi were stricken by a drought. On April 2nd, Haier Group, together with China Youth Development Fund, donated 1 million bottles of purified water to over 50 Hope primary schools of the stricken area, and local media spoke highly of Haier’s sense of shouldering the social responsibilities.

2010.03.30

In March of 2010, the globally authoritative industrial design award 2010 Germany RedDot Award was publicized. 5 products of Haier became award winners, among which Jane 7 Laptop, M Series Cabinet Air-conditioner, and FiWoo Wall Air-conditioner won RedDot Design Award, and QHA93 Gas Stove and I WASH Washing Machine won RedDot Honorary Award Nomination. Haier had won the award for the fifth consecutive year in a row. Known as the world top 3 design awards together with IF and IDEA, RedDot is also called Oscar of Industrial Design.

2010.03.27

On March 27th, 2010, Haier Group and Leading Group of Shandong Province for 2010 Shanghai Expo signed the strategic cooperation agreement in Shanghai, by which Haier became the official partner of Shandong Pavilion of Shanghai Expo. Following the event, Haier US, Haier Europe, and Haier Australia Trade Company also forged partnership with the US Pavilion, Italy Pavilion, and New Zealand Pavilion. By the opportunity of Shanghai Expo, Haier exhibited its world leading innovative and environmental concept to the whole world.

2010.03.18

On March 18th, 2010, the awarding ceremony of “Economic Achievement Award of Qingdao 2009” was held in Qingdao TV Station, and Haier CEO Zhang Ruimin won honor of “Economic Figure of the Past 10 Years of Qingdao”. In the following day Qingdao Financial Daily devoted large coverage on the event.

2010.03.17

On March 17th, 2010, under the guidance of “accelerate the pace of restructuring and practice scientific development concept”, Qingdao Daily devoted the Column of “Accelerate Restructuring”, with its first report entitled “In-depth Review—Haier’s Individual-Order Combination”. The report gave a full account on Haier’s innovative transitions from production-oriented mode into service-oriented mode and from traditional business model into individual-order combination.

2010.03.08

On March 8th, 2010, the large feature party “Brilliance of Women” was jointly held by All China Women's Federation and CCTV. As representative of outstanding business women, Haier President Yang Mianmian said at the party: “without the reform and opening up, Haier wouldn’t have become a global brand, and we women entrepreneurs wouldn’t have such a platform to play with, either. I will cherish the opportunity now and contribute more to our motherland”.

2010.03.07

On March 7th, 2010, the 100th Anniversary of International Working Women's Day was held in Beijing, and Haier President Yang Mianmian, as representative of the outstanding women of the time, attended the anniversary.

2010.03.06

On March 6th, 2010, with the theme of “transform for development”, News Probe of CCTV News reported on how domestic enterprises were restructuring for larger development, with Haier’s innovative transition as the breakthrough perspective. In the program, Haier CEO Zhang Ruimin talked about Haier’s strategy in maximizing its profitability through business process reengineering. At last the program commented: “in 2010, Haier is accelerating its transition from a production-oriented enterprise into a service-oriented enterprise, and is striving for a higher position of the global value chain”.

2010.03.05

On March 5th, 2010, the 3rd Session of the 11th National People’s Congress was held at the Great Hall of the People in Beijing. As Deputy to the congress, Haier President Yang Mianmian attended the session, listened to the Government's Work Report by Premier Wen Jiabao, and submitted a bill on livelihood issues to the congress. On the afternoon of March 5th, Haier President Yang Mianmian, together with other members of Shandong Delegation, examined the Government's Work Report.

2010.03.03

On March 3rd, 2010, shortly before the opening of the 11th National People’s Congress, Haier President Yang Mianmian attended Interviewing the Two Conferences (i.e. the National People's Congress and the Chinese Political Consultative Conference) upon invitation of People Net. And, During the Two Conferences, a number of media organizations like Xinhuanet.com, Economic Daily, and Sina.com interviewed Yang on issues like Haier’s brand building strategy, which attracted wide social attention.

2010.02.24

On February 24th, 2010, the 3rd Session of the 14th Qingdao People's Congress was held in Qingdao, and Senior Vice President of Haier Group Liang Haishan, as Deputy to the congress, attended the session. On February 23rd, the 3rd Session of the 11th Qingdao Political Consultative Congress was held, and Senior Vice President of Haier Group Yu Zida, as Deputy to the congress, attended the session.

2010.02.05

On February 5th, 2010, Haier held the 2010 Spring Festival Forward-Looking Party, and Haier CEO Zhang Ruimin gave the congratulatory address, hoping that senior managers of Haier Group would devote more to the common objective and “string the pearls into the necklace”. The Pearl Necklace Prize was awarded during the party, and Haier CEO Zhang Ruimin explained the profound meaning of the prize: an accomplished objective is a polished pearl, and to copy the success is to string the pearls into a necklace.

2010.01.30

On January 30th, 2010, Haier 2009 Awarding Ceremony meanwhile 2010 Innovation Conference was held at Haier Central Research Institute. Guided by the concept of two transitions of “traditional business model into individual-order combination” and “production-oriented into service-oriented”, the conference had a review about the development of 2009, and Haier CEO Zhang Ruimin gave a detailed interpretation of Haier’s 2010 strategy.

2010.01.30

In January of 2010, authorized by Ministry of Science and Technology, Haier Group became the domestically first pilot innovation enterprise. This was the first pilot project initiated by Ministry of Science and Technology, National Development and Reform Committee， Ministry of Education, and Chinese Technology Association, with only 2 enterprises defined qualified for the project—Haier Group and China Datang Corporation. This also showed that Haier’s innovation practices had won support from the government.

2010.01.26

On January 26th, 2010, Haier Group and Hewlett-Packard Company signed the strategic agreement in Qingdao. According to the agreement, HP would provide China’s rural market with its high-quality products and services under the support of Haier Goodaymart network. Haier CEO Zhang Ruimin exchanged ideas with Executive Vice President of HP and meanwhile President of HP Information Product Group Todd Bradley on how to better service the customers of China’s rural market.

2010.01.23

During January 21st to 23rd, 2010, Symposium on 2010 Market Strategy, Global Distributors Annual Conference, and Technology Conference were held successively by Haier Group under the theme of “Create, Win-Win, Share”, “Focus on Customers, Integrate Resources, and Strive for Win-Win”, and “Focus on Costomers, Innovate for Win-Win” respectively. Haier CEO Zhang Ruimin, Haier President Yang Mianmian, local government officials, and experts of various fields attended the three conferences. Haier CEO Zhang Ruimin introduced two transitions to the guests: traditional business model into individual-order combination; production-oriented into service-oriented.

2010.01.19

On January 19th, 2010, the awarding ceremony of “20 Years of Hope Project” organized by Communist Youth League of Shandong Provincial Party committee and Shandong Youth Development Fund was held in Jinan. During the ceremony, 231 organizations and individuals were awarded for their contribution to Hope Project over the past 20 years, and Haier won honor of “Outstanding Partner of Shandong”.

2010.01.18

President Hu Jintao makes a state visit to the USA, January 18-21, accompanied by four representatives of Chinese business, including Haier chairman and CEO Zhang Ruimin. During the visit, Hu and US president Obama hold a meeting with Chinese and American business leaders.

2010.01.17

On January 17th, 2010, at the 2009 China Industrial Innovation Forum Annual Conference, Haier won honor of “Most Innovative Enterprise of 2009”, and Haier CEO Zhang Ruimin won honor of “Innovative Figure of 2009”.

2010.01.16

On January 16th, 2010, the 2nd China Brands Forum organized by China Brands Development Committee was held in Beijing, and Haier CEO Zhang Ruimin won honor of “Meritorious Figure of the 60 Years of China Brand”.

2010.01.14

The 2010, Jan 14th News for Reference, in the 14th page column of Economies Insight, carried an article named “Chinese Corps rising in International Electronics Consuming”. Focusing on the globally first “Tail-less TV”, the newspaper devoted a whole page demonstrating the outstanding performance of Chinese enterprises in the 43rd CES. When interviewed by News for Reference, Jason•Oksman, senior vice-president of the American Consumer Electronics Association, made a special mention of Haier. The vice-president said: “typified by Haier and Lenovo, Chinese enterprises are also striving to enhance their brand appeal. They too, are the rising participators for the market of International Electronics Consuming.”

2010.01.10

On January 10th, 2010, President of Xinhua Daily Press Group Xu Hongxiang, accompanied by Deputy Secretary of the CPC Qingdao Municipal Committee and Mayor of Qingdao Xia Geng, visited haier Group and met with Haier CEO Zhang Ruimin. Zhang Ruimin exchanged ideas with President Xu on aspects of “individual-order combination”, the transition from “sell products” to “sell services”, and the new opportunities brought by the internet of things.

2010.01.09

The 2010, Jan 9th News for Reference, P8, with the title of “China Haier Aims at Top-end Products”, reprinted the reports on Haier by some overseas media. Among those overseas media which covered reports on Haier there were San Francisco Chronicle, the famous newspaper with a history of 145 years, and Les Echos, the most authoritative economic newspaper in French.

2010.01.07

On January 7th, 2010, (US time), the 43rd International Consumer Electronics Show (CES) was held in Las Vegas, US. At the show, Haier introduced its globally first Tail-less TV, which fully demonstrated the strength of China’s manufacturing industry and which attracted wide attention. Haier Tail-less TV won honor of “2010 CES Future Tech-product Prize”. CES is the world largest consumer electronics annual show, and Haier has attended the show for 11 years in a row.

2010.01.07

On January 7th, 2010 (US time), the 43rd International Consumer Electronics Show (CES) was held in Las Vegas, US, and Haier introduced its globally first Tail-less TV at the show. Local media was greatly interested in Haier’s Tail-less TV, and a great many of them came to Haier booth to know more about Haier’s innovation.

Haier History 2009

According to EUROMONITOR, Haier was recognized as the number one appliance brand in the world for the first time.

2009.12.30

In Haier Europe Call Center, telephonists were required to face the real products when answering questions from customers. Such method greatly improved the customer satisfaction towards Haier service.

2009.12.29

On December 29th, 2009, the 1st awarding ceremony of Shandong Governor Quality Prize was held in Jinan, and Haier Group became one of the winners of the prize. The prize was the highest quality award of Shandong Province.

2009.12.23

On December 23rd, 2009, the 10th awarding ceremony of 2009 CCTV Economic Figures of the Year, which is also known as Economic Oscar of China, was held in Beijing. During the ceremony, 10 Economic Figures of the Year as well as 10 Business Leaders of the 10 Years were publicized. Typified by Haier CEO Zhang Ruimin and Lenovo Board Chairman Liu Chuanzhi, totally 10 entrepreneurs were listed.

2009.12.22

On December 22nd, 2009, the Shandong Enterprise Management Meeting was held by Shandong Provincial Government in Jinan. During the meeting, the 1st Shandong Enterprise Management Prize was awarded to 10 enterprises and 20 innovation projects. Haier Group won title of “Outstanding Enterprise in Management of Shandong Province”, and its project of “market-based business process reengineering” won honor of “Innovation Prize of Enterprise Management of Shandong Province”.

2009.12.21

On December 21st, 2009, Haier President Yang Mianmian met with Israeli Premier Shimon Peres during her tour in Israel. Yang said: “to better satisfy its customers, Haier needs to integrate its global resources. And Haier can combine its strategy with Israel’s advanced technologies, so that a win-win situation will be achieved’. Premier Peres said that he loved Chinese culture very much and was quite interested in Haier’s management innovation, and Israel was willing to cooperate with Haier.

2009.12.17

In December of 2009, 12 Figures of the Year appeared on the cover of Forbes Chinese Edition. All these 12 figures came from business circle, and among them 10 were entrepreneurs of global influence, 1 was Figure of the Year of Enterprise Social Responsibilities, and 1 of Low Carbon Figure of the Year. Haier CEO Zhang Ruimin won honor of “China’s Most Respectable Entrepreneur of Forbes 2009”.

2009.12.17

On December 17th, 2009, the agreement signing ceremony between Haier Group and Qingdao Handicapped Children Rehabilitation Fund was held in Qingdao Children’s Hospital. According the agreement, Haier Group would donate 3 million RMB to the fund, and the annual interest of 80,000 RMB would be used to improve ward environment and provide those handicapped children of needy families with better medical treatment. Formerly Haier Three Million Care Fund, Haier Care Special Fund had helped 231 handicapped children of needy families over the past 10 years.

2009.12.08

On December 8th, 2009, the 30th Anniversary of the Establishment of China Quality Association was held in Beijing, member of the Political Bureau of CPC Central Committee and Vice Premier of the State Council Zhang Dejiang attened the anniversary and gave speech. During the meeting, Haier Group won honor of “Outstanding Enterprise of the 30 Years of Quality Management”, and Haier CEO Zhang Ruimin won honor of “Outstanding Manager of the 30 Years of Quality Management”.

2009.12.02

On December 2nd, 2009 (US time), “China’s Most Valuable Brands” was publicized in New York, and Haier successfully defended its championship for the eighth consecutive year with a brand value of 81.2 billion RMB. Lenovo and GOME ranked No.2 and No.3 respectively.

2009.11.19

November 19th, 2009 was the 100th birthday of the management master Peter Drucker. Harvard Business Review of 11 language editions worldwide simultaneously devoted the anniversary tribute to the great master, and the journal also invited five business leaders and nonprofit organization leaders who were once deeply influenced by Peter Drucker to talk about how they were enlightened by the master. Haier CEO Zhang Ruimin was one of them, and the rest four were: P&G CEO Alan Lafley, Chairman of Leader to Leader Institute Frances Hesselbein, and Managing Partner of Amana-Key & Deita Management Consulting Company Peter Tasker.

2009.11.19

All editions of Harvard Business Review around the world devoted the signed article by Haier CEO Zhang Ruimin—Distance is gone, and its Chinese edition added an interview on Zhang Ruimin by Senior Editor Cohen: Drucker in My Eye—Words of Haier CEO Zhang Ruimin.

2009.11.19

On November 19th, 2009, the 20th anniversary of Hope Project jointly organized by Central Committee of the Communist Young League and China Youth Developing Fund was celebrated in Beijing, and Haier CEO Zhang Ruimin won honor of “Special Contribution Award of the 20 Years of Hope Project”.

2009.11.16

On November 16th, 2009, Haier Group was awarded honor of “National Technical Achievement Prize”, showing that Haier’s concept of satisfying customers and lead to better life through technical innovation had achieved substantial success.

2009.11.16

On November 16th, 2009, Business Week publicized “China’s Top 40 Influential Figures of 2009”, and Haier CEO Zhang Ruimin was listed. The list was produced based on each candidate’s media exposure frequency and the social attention he/she had aroused.

2009.11.13

On November 13th (Cuba time), the signing ceremony of Agreement of China (Shandong)-Cuba Trade Cooperation was held in Havana. Senior Vice President Zhou Yunjie of Haier Group and President of Cuba Electronics Group Pacheco signed the LED Street Lamp Project Agreement among Haier Group, Cuba Electronics Group, and China State Grid. According to the agreement, Haier Group would donate high energy-efficiency street lamps to Cuba. Secretary of CPC Shandong Provincial Committee Jiang Yikang and Vice Minister of Ministry of Foreign Investment of Cuba attended the ceremony. The street lamp project would not only promote Cuba’s “energy revolution”, but also further the implementation of Haier’s green concept.

2009.11.10

On November 10th, 2009, the founding ceremony of Haier Digital-Home National Engineering Laboratory was held in Qingdao, and 27 top research organizations attended the ceremony. Zhang Minggao, Academician of Chinese Academy of Engineering, attended the ceremony and spoke highly of Haier national engineering laboratory as well as Haier’s digital home innovation. Established under the authorization of National Development and Reform Committee, Haier Digital-Home National Engineering Laboratory was the core innovation project of the national 11th Five-year Plan, and it was also the only national-level engineering laboratory of household appliances industry.

2009.11.07

On November 7th, 2009, the “Forum of Better Self, Better Operation” was held in Haier Central Research Institute, and Haier CEO Zhang Ruimin, Haier President Yang Mianmian, and managers of different levels attended the forum.

2009.11.07

On November 7th, 2009, Press Conference of the 14th Round Enterprises’ Innovation was held in Jinan. During the conference, Haier CEO Zhang Ruimin won title of “Meritorious Entrepreneur of Independent Innovation of Shandong Province”, and Haier Group won honor of “Independent Innovative Enterprise of Shandong Province”.

2009.11.07

On November 9th, 2009, the 3rd China Brand Festival was held in Qingdao, and Haier won honor of “Most Beloved Green Brand of 2009”.

2009.11.05

On November 5th, 2009, the awarding ceremony of “Glory of the 60 Years—Classics for the City” organized by Qingdao Daily Press Group was held, and Haier Group won 2 honors of “Soaring Qingdao—Example of the City” and “Splendid Qingdao—The Most Influential Brand in Eye of Medias”.

2009.11.02

On November 2nd, 2009, at the 18th International Management Seminar, Haier CEO Zhang Ruimin (first from left) had a conversation with Kazuo Inamori (middle), the Management God of Japan. Right of the picture is the well-known Managerialist Yang Peiting.

2009.11.01

Kazuo Inamori and Zhang Ruimin gave speeches under the theme of “Go Beyond Economic Downturn and Win Sustainable Development” and “Be Your Own CEO” respectively. The two management masters also attended the forum under the theme of “Leading Competence under the Age if Crisis” and exchanged ideas with the audience.

2009.10.31

During October 31st to November 2nd, 2009, the 18th International Management Seminar organized by the famous financial magazine Sino-Foreign Management was held in Beijing. Haier CEO Zhang Ruimin and Mr. Kazuo Inamori, the founder of Kyocera Industrial Ceramics who was also known as Management God of Japan, both gave speeches and talkshow, which became the biggest highlight of the seminar.

2009.10.30

In October of 2009, to celebrate the 60th anniversary of New China, ASIAN BUSINESS LEADERS devoted a special issue---Born in 1949. The cover story was on Haier CEO Zhang Ruimin, with the title “Chinese Elephant Dances, Too”. As a famous management journal, ASIAN BUSINESS LEADERS differs from traditional commercial journals in that it probes into the inner world of those entrepreneurs other than their business “skills”.

2009.10.22

The periodical also published the article “Road to Success for the All-round Winner”, which commented Haier as the following: “a world-class enterprise is always ready to innovate for customers, so as to enhance the competence of its products and services. This year’s all-star winner Haier is such an enterprise who never ceases innovating.

2009.10.22

On October 22nd, 2009, on the invitation of Dell Computer, Haier CEO Zhang Ruimin and Board Chairman of CEO of DELL Michael Dell had a strategic conversation about bilateral cooperation of resource interchange.

2009.10.22

On October 22nd, 2009, “The Establishment Ceremony of Undertaking Base for the 2nd Round Returned Overseas Talents meanwhile Forum of Returned Overseas Talents” was held in Dalian, and Haier Group was the only enterprises of Shandong Province qualified for an undertaking base. On behalf of Haier Group, Haier Vice President Yu Zida attended the ceremony. The undertaking base would play as the talent pool for China’s economy, which would also act as a larger platform for Haier’s human resource integration.

2009.10.11

On October 11th, 2009, the awarding ceremony of “60 Brands of the 60 Years of Shandong” was held in Jinan, and Haier Group won a position for its contribution over the past years.

2009.10.01

On October 1st, 2009, the 60th anniversary of New China was celebrated in Beijing, and Haier CEO Zhang Ruimin, Haier President Yang Mianmian, and employee of Haier Qingdao Washing Machine Division Li Ziquan were invited to attend the ceremony and watch the military parades. Haier CEO Zhang Ruimin was invited by All-China Federation of Trade Unions; Haier President Yang Mianmian by All-China Women's Federation; and Li Ziquan, as the only representative of national outstanding migrant worker invited to Beijing from Shandong Province, was invited by Ministry of Human Resources and Social Security.

2009.09.29

On September 29th, 2009, Forbes.Com published the signed article by Haier CEO Zhang Ruimin-- Winning Ways for Chinese Brands in the International Market. This was a feature program by Forbes, going with the the 60th anniversary of New China. And it also invited experts of various fields to talk about the next 10 years of China.

2009.09.27

On September 27th, 2009, Episode 7 of film documentary, “Glory of the 60 Years of China---Sailing for New Century” was for show on CCTV-1. The film gives a full account on the strategic transition from “bring-in” to “step-out” during China’s reform and opening up, and Haier Group stands for the typical case which can fully demonstrate the strategic transition. Haier established its plant in the US, and the road near Haier U.S. plant was even named as Haier Road. The film also contains an interview on Haier CEO Zhang Ruimin.

2009.09.27

Jointly produced by Propaganda Department of the CPC Central Committee, Party Literature Research Center of the CPC Central Committee, Party History Research Center of CPC Central Committee, General Bureau of Radio, Film and Television, and CCTV, the film documentary was designed to celebrate the 60th anniversary of New China. And, with an all-inclusive perspective, “Glory of the 60 Years of China” offers a review on the glorious achievements the Communist Party of China has made since 1949.

2009.09.27

On September 27th, 2009, Haier’s road of success and how it had built itself into a global brand under the leadership of CEO Zhang Ruimin were presented for the public in the film documentary My China Dream. The documentary was produced to celebrate the 60th anniversary of New China.

2009.09.24

On September 24th, 2009, to celebrate the 60th Anniversary of New China, the awarding ceremony of “Qingdao Economic Achievement Prizes” was held in Qingdao Olympic Sailing Center, and Haier Group as well as other 9 enterprises won honor of “Contribution Award for Qingdao’s Economy”. Vice President of Haier Group Yu Zida received the award on behalf of Haier Group and accepted media interviews.

2009.09.19

On September 19th, 2009, the “60 Years of China—Seminar on Social Responsibilities of Enterprises” organized by China CRS Research Center was held in Beijing. During the meeting, “2009 China Top 100 Meritorious Enterprises in Shouldering Social Responsibilities” was publicized, and Haier won honor of “Special Award in Shouldering Social Responsibilities”. Still, Haier’s initiation of “One Gold Medal, One Hope School” won honor of “Meritorious Case Award in Shouldering Social Responsibilities”.

2009.09.19

During September 19th to 20th, 2009, “Achievements Exhibition of the 60 Years of People’s Republic of China” was held in Beijing Exhibition Center, and Pakistan Haier - Ruba Economic Zone and Haier Innovative Product Solutions were exhibited in the event. On September 19th, Chinese President Hu Jintao as well as other central government leaders came to the exhibition, and President Hu spoke highly of the event.

2009.09.18

During September 15th to 18th, 2009, the 4th Plenary Session of the 17th Central Committee of the Chinese Communist Party was held in Beijing. And, as alternate member, Party Committee Secretary of Haier Group Zhang Ruimin attended the session.

2009.09.15

In September of 2009, in the selection of “China’s Most Globally Competitive Companies” organized by Global Entrepreneur and Roland Berger Strategy Consultants, Haier Group ranked No.3, the highest position among Chinese household appliances enterprises.

2009.09.15

In September of 2009, In order to carry out in-depth patriotism education and celebrate the 60th anniversary of the founding of P.R.C, Shandong Provincial Organization Department, Shandong Provincial Publicity Department, and other 10 departments jointly organized the “Shandong Top 100 Models of Outstanding Contribution to the Foundation and Construction of P.R.C” selection activity. Zhang Ruimin, Secretary of Haier CPC Committee and CEO of Haier Group won the honor.

2009.09.08

On September 8th, Professor Hideki Yoshihara of Nanzan University and Professor Ouyang Taohua of Beijing University of Aeronautics and Astronautics paid a management-investigation tour to Haier Group, and Haier CEO Zhang Ruimin talked with Professor Hideki Yoshihara on the innovative practices of “independent operating entity mechanism of individual-order combination” and “sell-on-demand mode of zero inventory”. Professor Hideki Yoshihara once served in Kobe University. In 2000, he added Cartoons and Captions by Haier Staff into the management case study of Kobe University; since then, Professor Hideki Yoshihara has added another 4 Haier cases into the textbook, namely, Haier’s Culture, Haier’s Human Resource, Haier’s marketing, and Haier’s Management.

2009.09.01

During September 1st to 15th, 2009, to celebrate the 60 Anniversary of the People’s Republic of China, “Pride of Qingdao—Vote for the Working Model You Admire” jointly organized by Qingdao Labor Union and Qingdao Daily Press Group was held, and 119 working models were selected by Qingdao citizens. Haier CEO Zhang Ruimin won a position on the list and attended the Working Models Symposium on September 25th.

2009.08.30

In August of 2009, nominated by BMWI, Haier Italian-Style Three-door Refrigerator, French Door Refrigerator, Three-Door Ice Bar, and Deep-Enjoy Electric Water Heater were selected candidates for 2010 GFR Design Award. This was the first time that Chinese brands had ever been shortlisted for the award, indicating that Haier had won recognition among European designers.

2009.08.29

On August 29th, 2009, under the theme of “Harmonious Games, Glory Shandong”,the Completion Ceremony of Jinan Village for the 11st National Games meanwhile the Operation Handover Ceremony was held in National Games Jinan Village Center. Vice Governor of Shandong Province and Vice Chairman and Secretary General of Organizing Committee of the 11st National Games Huang Sheng, Asisstant Secretary General of Shandong People’s Governmet and Asisstant Secretary General of Organizing Committee of the 11st National Games Si Anmin, Deputy Secretary of Jinan Municipal Committee Yin Luqian, Haier CEO Zhang Ruimin, and Board Chairman of Haier Real Estate Lu Qiang attended the ceremony.

2009.08.29

Jointly established by Haier Real Estate and Green Town Group, Haier Green Town National Games Village is a top-level construction project and also the first National Games Village in history. The establishment of the village could well guarantee the accommodation for athletes of the 11th National Games as well as the media reporters.

2009.08.28

On August 28th, 2009, the 4th Reforming Stars Awarding Ceremony meahwhile China High-level Reforming Forum was held in the Great Hall of the People, and Haier CEO Zhang Ruimin won honor of “Reforming Star—Top 60 Reforming Figures over the 60 Years of China”.

2009.08.25

On August 25th, 2009, Haier Chenjiaba Middle School was established. The middle school was donated by Qingdao Municipal Government, with Haier Group as the co-donator donating 10 million RMB. 15 months after the earthquake, children in Chanjiaba went back to classroom.

2009.08.20

On August 20th, 2009, at Beyond the Strait---Benefit Party for the Stricken Taiwan Compatriots, Haier Group donated 2 million RMB for Morakot-stricken Taiwan compatriots. To help Taiwan to fight the disaster and rebuild their homes, Haier Group lent a hand.

2009.08.19

In August of 2009, the political and economic Party journal Red Flag illustrated, which was managed by Qiu Shi Journal, publicized “Meritorious Figures over China’s 60 Years”, and Haier CEO Zhang Ruimin won a position on the list. Acting the ideological and cultural front, Red Flag illustrated would serve as a major supplement for Qiu Shi Journal.

2009.08.18

On August 18th, 2009, the awarding ceremony of CCTV 60 Brands of the 60 Years was held in Peking University Hall. Haier Group became one of the 60 prize winners, and Haier CEO Zhang Ruimin was invited to attend the ceremony and was presented honor of Award of Outstanding Contribution to Chinese Brand.

2009.08.17

On August 17th, Chairman of China National Light Industry Bu Zhengfa and Chairman of China Household Electrical Appliances Association Huo Dufang paid an investigation tour to Haier Group and met with Haier CEO Zhang Ruimin.

2009.08.16

On August 16th, 2009, Deputy Secretary of Central Commission for Discipline Inspection of the CPC Zhang Yi, accompanied by Deputy Secretary of Shandong Provincial Committee, Secretary of Shandong Commission for Discipline Inspection of the CPC, and Secretary of Beijing Municipal Party Committee, pain an investigation tour to Haier Group in Qingdao Industrial Park and met with Haier CEO Zhang Ruimin.

2009.08.13

August 13th, 2009 fell on the Japanese traditional festival-- Ghost Festival. On the very day, a baseball game of Nippon Professional Baseball attracted a great many fans, and Haier had, by then, became the title sponsor of Nippon Professional Baseball. Baseball is the favorite sports of Japanese people; therefore, Haier’s entering into the baseball league had greatly enhanced its brand image and integrated itself with local culture.

2009.08.09

On August 9th, 2009, Xinhuanet.com devoted the article “Zhang Ruimin---Contemporary of the Republic, Creates a World Brand for His Motherland”. The article gave a vivid story on Zhang Ruimin, who was born in 1949, and the development of his Haie Group. After the publication of the article, media organizations like People Net, Netease, and Sohu all came to reprint the story.

2009.08.08

On August 8th, 2009, the 3rd China Brand Festival jointly organized by China Council for the Promotion of Internationa, Shandong Provincial Governmetn, and Brand China Industry Union, was held in Qingdao International Conference Center, and Haier CEO Zhang Ruimin was invited to attended the opening ceremony and give speech.

2009.08.08

On the evening of August 8th, the TV Awarding Ceremony Huapu Prize of the 3rd China Brand Festival was held in Qingdao, and Haier won honor of “National Card of China”.

2009.07.30

In July of 2009, Propaganda Department of the CPC Central Committee directed People’s Daily, Xinhua News Agency, Guangming Daily, Economic Daily, China National Radio, CCTV, and Science and Technology Daily to conduct in-depth propaganda on the achivements of saving energy and reducing emission through the spreading of energy-saving air-conditioners. Haier was one of the demonstration enterprises priscribed by Propaganda Department of the CPC Central Committee.

2009.07.18

On the morning of July 18th, Seminar on Home Appliances Go into Rural Areas of the 2nd Session of the 10th National People's Congress was held by Ministry of Finance at Qingdao Badaguan Hotel, and Haier President Yang Mianmian was invited to give speech at the seminar.

2009.07.17

On July 17th, 2009, Vice Minister of Ministry of Finance Zhang Shaochun visited Haier Group to study the implementation of "Home Appliances Go into Rural Areas". The Vice Minister also met with Haier CEO Zhang Ruimin and Haier President Yang Mianmian.

2009.07.17

On July 17th, 2009, Vice Chairman of National Supply and Marketing Cooperation Council Gu Guoxin and President of Board Chairman of Renewable Resources Development Co., Ltd Guan Aiguo visited Haier Group. Vice Chairman Gu and Board Chairman Guan exchanged ideas with Haier CEO Zhang Ruimin and Haier President Yang Mianmian on issue of strategic cooperation and attended the agreement signing ceremony.

2009.07.17

On July 17th, 2009, Vice Chairman of National Supply and Marketing Cooperation Council Gu Guoxin and President of Board Chairman of Renewable Resources Development Co., Ltd Guan Aiguo visited Haier Group and exchanged ideas with Haier CEO Zhang Ruimin and Haier President Yang Mianmian on issue of strategic cooperation. The picture shows the scene of the signing ceremony of the strategic cooperation agreement.

2009.07.09

On July 9th, 2009, the 8th China International Consumer Electronics Show was opened at Qingdao International Convention Center, and Vice Chairmen of the NPC Standing Committee Yan Junqi, Vice Minister of Ministry of Commerce Jiang Yaoping, and Vice Minister of Ministry of Science and Technology Du Zhanyuan attended the opening ceremony and visited Haier Exhibition Hall. Haier Senior Vice President Zhou Yunjie reported to Vice Chairman Yan about Haier’s innovation in better satisfying the customers.

2009.07.09

On July 9th, 2009, the 2nd Women Entrepreneurs Forum of China Mailand, Hong Kong, Taiwan, and Macau was held in Taipei International Conference Center, and nearly 300 women entrepreneurs from China Mailand, Hong Kong, Taiwan, and Macau attended the forum. Haier President Yang Mianmian gave speech at the forum.

2009.07.09

On July 9th, 2009, the 8th China International Consumer Electronics Show was held at Qingdao International Convention Center. As shown in the picutre, Haier Senior Vice President Zhou Yunjie (first from right in front row) is reporting to Vice Chairmen of the NPC Standing Committee Yan Junqi about Haier’s innovation ideas on providing customers with comprehensive product solutions.

2009.07.09

On July 9th, 2009, Haier exhibited its Casarte front-loading washing machines at the 2nd Sino-CES, which attracted a great many consumers.

2009.07.03

On July 3rd, 2009, the 2009 Haier Management Innovation Seminar jointly organized by China Women Entrepreneurs Association and Qingdao Women Entrepreneurs Association was held in Haier International Training Center, and Honorary Chairman of China Women Entrepreneurs Association and former Deputy Secretary-General of the State Council Yan Ying, Chairman of China Women Entrepreneurs Association Zhao di, and member of Standing Committee of the CPC Qingdao Municipal Committee and Head of the United Front Work Department of the CPC Central Committee Zang Aiming attended the seminar. During the meeting, Haier President Yang Mianmian gave speech entitled “take advantage of the financial crisis and restructure Haier through three transform-s”. Three transform-s mean: firstly, go with the current information age; secondly, correctly position the self and transform from a production-oriented mode into a service-oriented mode; lastly, establish the enterprises culture of individual-order combination.

2009.06.30

In June of 2006, to enhance Haier’s reputation, Haier erected a super outdoor billboard at Victoria Harbour in Hong Kong. The neon-light billboard on the top of the central building of Sun’s Group, was one of the largest billboards at Victoria Harbour.

2009.06.27

On June 27th, 2009, Haier Group celebrated the 88th anniversary of the founding of the Communist Party of China, and Party Committee Secretary and CEO of Haier Group Zhang Ruimin, Haier President Yang Mianmian, and other Party members attended the ceremony. Vice Chief of Qingdao Care for the Future Generation Propaganda League Zhou Baozhang, who was also the nephew of Premier Zhou Enlai, gave speech on Premier Zhou’s story as a lesson for the Party members.

2009.06.21

On June 21st, 2009, the unveiling ceremony of Haier–IEC Standard Innovation Base was held in Haier Group, and IEC/TC61 President Derek Johns and Haier Senior Vice President Liang Haishan unveiled the monument for the innovation base. This was the globally first standard innovation base.

2009.06.18

On June 18th, 2009, Samsung Vice President and CEO Lee Yoon-woo visited Haier Group and met with Haier CEO Zhang Ruimin. Both parties exchanged ideas on issue of strategic cooperation.

2009.06.12

On June 12th, 2009, the Global Alumni Forum of Wharton School of University of Pennsylvania was held in Beijing, and Haier CEO Zhang Ruimin was invited to give speech at the opening ceremony. Lifetime Professor of Warton School on management and sociology Marshall said: “Haier’s independent operation entity under the concept of individual-order combination is not only a new method, but a subversion of traditional management”

2009.06.08

On June 8th, 2009, CEO of Fisher & Paykel Mr. John visited Haier Group and exchanged ideas on future cooperation with Haier CEO Zhang Ruimin and Haier President Yang Mianmian.

2009.06.01

The localized products of Haier US plant, Haier poikilothermic 3-door refrigerator and Haier France 4-door refrigerator, are featured by large room and can even put in a large turkey. The picture shows the Casarte production line in Haier US plant (May of 2009).

2009.05.27

On May 27th, 2009, Haier Group announced that it would take part in the stock-right financing plan of Fisher & Paykel of New Zealand, including additional issuing, shares rationing, and supplementary issuing. Haier Group would hold 20% of the company’s stock and thus become a controlling shareholder.

2009.05.26

On May 26th, 2009, member of the Political Bureau of CPC Central Committee and Vice Premier of the State Council Zhang Dejiang paid an investigation tour to Haier Group, and Haier CEO Zhang Ruimin reported to Vice Premier Zhang about Haier’s conditions.

2009.05.26

On May 26th, member of the Political Bureau of CPC Central Committee and Vice Premier of the State Council Zhang Dejiang paid an investigation tour to Haier Group, and Haier CEO Zhang Ruimin reported to Vice Premier Zhang about Haier’s conditions. At Logistics Center of Qingdao Industrial Park, as shown in the picture, Vice Premier Zhang (middle in the front) points out that to strengthen network competence is of vital importance.

2009.05.17

On May 17th, 2009, the 2009 National Entrepreneurs Activity Day jointly organized by China Enterprise Confederation, China Entrepreneurs Association, and Yunnan Provincial Government was opened at Kunming International Conference Centre, and Haier CEO Zhang Ruimin gave speech at the conference.

2009.05.16

As part of the activity, the entrepreneur symposium was held. Member of the Political Bureau of CPC Central Committee and Vice Premier of the State Council Zhang Dejiang, other officials from State Property Management Commission of the State Council, Ministry of Industry and Information Technology, and Yunnan Provincial Government attended the symposium. Haier CEO Zhang Ruimin gave speech at the symposium, and Vice Premier Zhang Dejiang spoke highly of Zhang Ruimin’s innovative ideas and directed the Xinhua News Agency reporters to give in-depth report on Haier’s innovative thoughts.

2009.05.16

On May 16th, 2009, the 2009 National Entrepreneurs Activity Day jointly organized by China Enterprise Confederation, China Entrepreneurs Association, and Yunnan Provincial Government was opened at Kunming International Conference Centre. And, as part of the activity, the entrepreneur symposium was held. As shown in the picture, member of the Political Bureau of CPC Central Committee and Vice Premier of the State Council Zhang Dejiang (left in the front) is shaking hands with Haier CEO Zhang Ruimin. (picture by Lin Ruiquan, China Enterprise Newspaper)

2009.05.12

On May 12th, 2009 (Norway time), the Conference of Safety Standardization of Household Refrigerator of International Electrotechnical Commission was held in Norway, and, as the only representative from China, Haier attended the conference. During the cofenrence, 4 Haier’s technical proposals were approved and set as international standards. By 2009, Haier had participated the standard-setting job of some 23 international standards, among which 7 of its proposals, such as shock-proof wall, had been put into service.

2009.05.11

On May 11th, 2009, the unveiling ceremony of Sample Chamber of CDMP Data Bank was held in Beijing, and Chairman of China Red Cross Association Peng Peiyun and Haier CEO Zhang Ruimin attended the ceremony. To show Haier’s support, it donated a batch of -86℃ ultra-low temperature refrigerators to the Sample Chamber of CDMP Data Bank.

2009.05.11

On May 11th, 2009, Shandong Charity Meeting was held by Shandong government in Jinan, and Haier won honor of “Most Charitable Domestic Enterprise”. During the meeting, Haier announced that it would appropriate 100 million RMB to establish Haier Benevolent Fund and donate the earnings to the Hope Project and other charity projects.

2009.05.09

On May 9th, 2009, Working Meeting on Studying and Practicing the Scientific Concept of Development of Haier Group was held in Haier Brand Center. Party Committee Secretary and CEO of Haier Group Zhang Ruimin reported to the Scientific Development Concept Guidance Group of Qingdao government about Haier’s implementation in carrying forward the spirit of the central government.

2009.04.30

On April 30th, 2009, the 10th anniversary of Haier US plant was celebrated. From a scarcely known Chinese brand that entered the US market by gap products, Haier had grown into a localized brand enjoying backbone distribution channels of the US market.

2009.04.29

On April 29th, 2009, the 2nd Anniversary of the Restructuring of Haier Group was held in Haier Central Research Institute, and Haier CEO Zhang Ruimin, Haier President Yang Mianmian, as well as a number of experts attended the meeting.

2009.04.29

On April 29th, 2009, former German Premier Gerhard Schroeder, accompanied by Chairman of Qingdao Chinese People's Political Consultative Conference and member of Standing Committee of Qingdao Municipal Party Committee and Deputy Mayor of Qingdao Zhang Hui, visited Haier Group. Haier CEO Zhang Ruimin warmly greeted Mr. Schroeder and accompanied the former Premier to take a look at the showroom of Haier Central Building. During the tour, Mr. Schroeder put his thumb up and said: “Haier is quite competitive, and I think there will be a day for Haier to surpass MITELE”.

2009.04.29

On April 29th, 2009, former German Premier Gerhard Schroeder, accompanied by Chairman of Qingdao Chinese People's Political Consultative Conference and member of Standing Committee of Qingdao Municipal Party Committee and Deputy Mayor of Qingdao Zhang Hui, visited Haier Group. Haier CEO Zhang Ruimin warmly greeted Mr. Schroeder and accompanied the former Premier to take a look at the showroom of Haier Central Building. During the tour, Mr. Schroeder put his thumb up and said: “Haier is quite competitive, and I think there will be a day for Haier to surpass MITELE”.

2009.04.29

On April 29th, 2009, at the 2nd Anniversary of the Restructuring of Haier Group Haier CEO Zhang Ruimin presented awards to all prize winners and had a group photo taken to mark the occasion.

2009.04.28

On April 28th, 2009, “2009 China Charity List” was publicized by Forbes Chinese Edition, and Haier Group and Haier CEO Zhang Ruimin were seen on the list.

2009.04.20

On April 20th, 2009, member of the Standing Committee of the Political Bureau of CPC Central Committee and Premier of the State Council Wen Jiabao, accompanied by member of Political Bureau of the CPC Central Committee and Secretary of Guangdong Provincial Committee Wang Yang, Minister of Ministry of Commerce Chen Deming, Vice Minister of Ministry of Commerce Zhong Shan, visited Haier Exhibition Hall in the Canton Fair. Vice Chairman of the Board of Directors of Haier Group Wu Kesong reported to Premier Wen about Haier’s conditions.

2009.04.17

On the morning of April 17th, 2009, Haier CEO Zhang Ruimin met with former Board Chairman and CEO of IMB Louis Gerstner (right) in Florida.

2009.04.17

On April 17th, 2009 (US time), Haier CEO Zhang Ruimin met with former Board Chairman and CEO of IMB Louis Gerstner in Florida and exchanged ideas on the issue of strategic restructuring of enterprise.

2009.04.08

On April 8th, 2009, the guidance group of Shandong Provincial Party committee, led by government leaders of Shandong Province, visited Haier Group and met with Party committee secretary and CEO of Haier Group Zhang Ruimin and President of Haier Group Yang Mianmian. Zhang Ruimin and Yang Mianmian reported to the guidance group about Haier’s practices in studying and practicing the scientific concept of development.

2009.03.27

On March 27th, 2009, Haier Hammer was collected by China National Museum as National Cultural Relics. The title of the Haier Hammer: Tool of Director of Qingdao General Refrigerator Factory Zhang Ruimin, who, in 1985, broke 76 under-level refrigerators before the eyes of his staff. The relic was numbered China National Museum No.092.

2009.03.26

On March 26th, 2009, Minister of Ministry of Commerce Chen Mingde, accompanied by Vice Governor of Guizhou Province Meng Qiliang, paid an investigation tour to Zunyi City. During the tour, Minister Chen visited Haier Nanbai specialty store in Zunyi.

2009.03.20

In March of 2009, 25 divisions of Haier Group passed ISO 14001. And among the 25 divisions, Chongqing Air-conditioner, Chongqing Washing Machine, Chongqing Water Heater, and Jiaonan Electric Heating were newly approved division.

2009.03.20

In March of 2009, 28 subordinate companies of Haier Group were approved certification of high-tech enterprises with a license validity period of 3 years.

2009.03.15

On March 15th, 2009, member of the Standing Committee of the Political Bureau of CPC Central Committee and Vice Premier of the State Council Li Keqiang paid an investigation tour to Yan’an. As shown in the picture, Vice Premier Li (middle) is listening the report given by Senior Vice President of Haier Group Zhou Yunjie (first from right in the front) on Haier’s washing machine solutions for local customers.

2009.03.15

On March 15th, 2009, member of the Standing Committee of the Political Bureau of CPC Central Committee and Vice Premier of the State Council Li Keqiang paid an investigation tour to Yan’an. Vice Premier Li was quite concerned about the implementation of the policy of "Home Appliances Go into Rural Areas" in Yan’an, the old revolutionary base area, and he also paid a visit to the Haier Yaodian specialty store in Baota District of Yan’an. Haier President Yang Mianmian reported to Vice Premier Li about the implementation of "Home Appliances Go into Rural Areas" and gave a presentation on Haier’s products solutions for local customers.

2009.03.14

On March 14th, 2009, The Mobilization Meeting of Studying and Practicing the Scientific Development Concept of Haier Group was held in Haier Brand Center. At the meeting, Party Committee Secretary and CEO of Haier Group Zhang Ruimin gave a mobilization report on how to study and practice the Scientific Development Concept.

2009.03.07

On the morning of March 7th, member of the Standing Committee of the Political Bureau of the CPC Central Committee and Chairman of the Standing Committee of the National People's Congress Wu Bangguo joined Shandong delegation for the examination of the government report. During the meeting, Chairman Wu shook hands with Haier President Yang Mianmian.

2009.03.07

On March 4th and 7th, upon invitation by People Net and CCTV.com, Haier President Yang Mianmian attended Interviewing the Two Conferences (i.e. the National People's Congress and the Chinese Political Consultative Conference). During the Two Conferences, a number of media organizations like Economic Daily, China Electronics News, and Science and Technology Daily interviewed Yang on issues like Haier’s counter-financial crisis measures and the policy of "Home Appliances Go into Rural Areas", which attracted wide social attention.

2009.03.07

On the afternoon of March 7th, member of the Standing Committee of the Political Bureau of the Communist Party of China Central Committee and Chairman of the Standing Committee of the National People's Congress Wu Bangguo joined Shandong delegation for the examination of the government report. During the meeting, Chairman Wu shook hands with Haier President Yang Mianmian. (picture by Wang Hui, People’s Right Daily)

2009.03.05

On March 5th, 2009, the 2nd Session of the 11th National People's Congress was held at the Great Hall of the People. And, as deputy to the National People's Congress, Haier President Yang Mianmian attended the session and submitted a bill to the congress.

2009.03.05

On the afternoon of March 5th, member of the Political Bureau of CPC Central Committee and Vice Premier of the State Council Wang Qishan joined Shandong delegation for the examination of the government work report. And, with the topic of “create customers by innovation, enhance enterprises value for a better society”, Yang Mianmian gave speech at the meeting.

2009.03.01

On March 1st, 2009, Shandong Industrial Restructuring Meeting was held in Jinan, and Haier Group won honor of “Meritorious Enterprise of the 30-year Reform and Opening up of Shandong”. The picture shows Haier CEO Zhang Ruimin (middle in the front) receiving the honor.

2009.03.01

On March 1st, 2009, Shandong Industrial Restructuring Meeting was held in Jinan. Secretary of Shandong Provincial Committee and Chairman of Standing Committee of Shandong Provincial People's Congress Jiang Yikang and Deputy Secretary of Shandong Provincial Committee and Mayor of Shandong Province Jiang Daming attended the meeting. Haier CEO Zhang Ruimin gave speech at the meeting. During the meeting, Shandong government praised about Haier’s contribution to Shandong’s economy over the past years, and presented Haier Group the honor of “Meritorious Enterprise of the 30-year Reform and Opening up of Shandong”. Secretary of Shandong Provincial Committee Jiang Yikang personally presented the award to Haier CEO Zhang Ruimin.

2009.02.27

On February 27th, 2009, the awarding ceremony of “Qingdao’s Top 10 Female Economic Figures” was held in Qingdao TV Station. The picture shows Haier President Yang Mianmian (middle in the front)with other female entrepreneurs of Qingdao and officials of Qingdao government.

2009.02.19

On February 19th, 2009, Senior Vice President of Haier Group Zhou Yunjie (right in the front) and Vice Minister of Ministry of Light Industry Internal Trade of Karlino Granadillo signed the agreement of cooperation on white goods technology, standard output, and production base establishment at the Presidential Palace of Venezuela. Chinese Vice President Xi Jinping and Venezuelan President Hugo Chavez attended the signing ceremony. The signing of the agreement indicated that Haier would play a significant role in Venezuela’s white goods industry and in establishing the industrial chain of Venezuela market.

2009.02.19

On February 19th, 2009, Senior Vice President of Haier Group Zhou Yunjie (right in the front) and Vice Minister of Ministry of Light Industry Internal Trade of Venezuela Karlino Granadillo signed the agreement of cooperation on white goods technology, standard output, and production base establishment at the Presidential Palace of Venezuela. Chinese Vice President Xi Jinping and Venezuelan President Hugo Chavez attended the signing ceremony.

2009.02.01

In February of 2009, , Haier Italian-style Three-door Refrigerator was televised for 8.5 minutes on QVC, a famous German TV sales channel. And on the very day, 67 Haier refrigerators were sold.

2009.01.13

On the evening of November 13th, 2009 (Cuba time), the Central Avenue in Havana was lighted by Haier LED high energy-efficiency street lamps, and local children were shouting and playing about on the street.

2009.01.10

On January 10th, 2009, at Haier 2008 Commendatory Meeting meanwhile Interpretation Meeting of Haier’s 2009 Strategy, Haier CEO Zhang Ruimin (middle) presented awards for those Gold Medal employees.

2009.01.10

On January 10th, 2009, Haier 2008 Commendatory Meeting meanwhile Interpretation Meeting of Haier’s 2009 Strategy was held at Haier Central Research Institute. In 2008, Haier achieved a global sales turnover of 119 billion RMB and a profit of 2.25 billion RMB, with a profit growth rate 2 times of its sales income.

2009.01.06

On the morning of January 6th, 2009, member of the Political Bureau of CPC Central Committee and Vice Premier of the State Council Wang Qishan (first from right in the front) visited the Haier specialty store in Xinzheng City of Henan Province, which was one of Haier’s stations of “Household Appliances go into Rural Areas”, and talked with the service men there. (picture by Henan Daily)

2009.01.06

On January 6th, 2009, member of the Political Bureau of CPC Central Committee and Vice Premier of the State Council Wang Qishan, accompanied by Secretary of Henan Provincial Committee and Chairman of the Provincial People's Congress Xu Guangchun, Deputy Secretary of Henan Provincial Committee and Governor of Henan Province Guo Gengmao, visited the Haier specialty store in Xinzheng City of Henan Province which was one of Haier’s stations of “Household Appliances go into Rural Areas”, and had a field survey on the implementation of the project.

2009.01.04

On January 4th, 2009, the world famous consumption market research organization Euromonitor International publicized: with a 6.3% market share, Haier Refrigerator surpassed Whirlpool, becoming the world champion. This was China’s first global championship of household appliances industry since China’s reform and opening up.

2009.01.01

Uncle Hang was the first beneficiary of Haier’s policy of “Household Appliances go into Rural Areas” in Jiang Bei District of Chongqing City. As shown in the picture, Haier service men are carrying a haier automatic tumbling-box washing machine, which is newly bought by Uncle Hang, to his home. (picture by Information Office of the State Council)

2009.01.01

On January 1st, 2009, accompanied by Secretary of Shandong Provincial Committee Jiang Yikang and Vice Secretary meanwhile Governor of Shandong Province Jiang Daming, member of the Standing Committee of the Political Bureau of CPC Central Committee and Premier of the State Council Wen Jiabao visited Haier Group.

2009.01.01

On January 1st, 2009, Premier of the State Council and member of the Standing Committee of the Political Bureau of CPC Central Committee Wen Jiabao visited Haier Group to have a survey on Haier's performance under the background of global financial crisis and checked the implementation of the national project of "Home Appliances Go into Rural Areas". Director of National Development and Reform Commission Zhang Ping, Minister of Ministry of Industry and Information Technology Li Yizhong, and Minister of Ministry of Commerce Chen Deming also took part in the tour.

2009.01.01

Haier CEO Zhang Ruimin reported to Premier Wen Jiabao about Haier's "Three-Step" Strategy of "stepping out, stepping into, and stepping up" for the purpose of tapping international market and creating global brand. In addition, Zhang Ruimin introduced Haier' ideas of developing various solutions to satisfy rural users' needs by means of grasping the golden opportunity of "Home Appliances Go into Rural Areas".

2009.01.01

It is wonderful for Haier Group to cudgel their brains for solutions and regard ‘Home Appliances Go into Rural Areas' not only as an opportunity to expand the market, but also a chance to serve our peasant brothers, Premier Wen praised when he heard about Haier' solutions for satisfying rural users' needs by means of grasping the golden opportunity of "Home Appliances Go into Rural Areas".

2009.01.01

Zhang Ruimin also reported to Premier Wen about Haier's solutions to fight the financial crisis, including the following aspects: firstly, product innovation focusing on providing solutions for customers; secondly, business model innovation incorporated with real-time supply and demand on the basis of zero inventory; thirdly, mechanism innovation based on independent operation entity and individual-order combination. Premier Wen said: “all these solutions cannot go without innovation. Haier’s counter-crisis solutions tell us that crisis also brings bout opportunities; however, new opportunities are based on innovation”. Zhang Ruimin answered: “under such a crisis, we consider it important not only to conquer such a commercial winter, but also learn to be a winter swimmer”. On hearing that, Premier Wen said: “we should brave such a hard period instead of fleeing the crisis”.

2009.01.01

Premier Wen spoke highly of Haier's thoughts and practices, and he said, "the government cares a lot about Haier’s development. Haier’s great achievements demonstrate that independent innovation is the lifeline for an enterprise. Haier has not only withstood the financial crisis, but also will further its innovation And what can guarantee Haier’s future? Not only its unbending leading group and innovative team, but also its innovation mechanism which has been testified over the years. Under such a critical time, I am convinced that Haier is bound to achieve greater success in the future and realize the objective of “step out, step into, and step up”.

Haier History 2008

Foundation stone laying ceremony of One Gold Medal, One Hope School project.

2008.12.05

On December 5th, 2008, the opening ceremony of Qingdao Haier Inter-continental Hotel ( built and controlled by Haier) was held in Qingdao International Sailing Center of the Games of the 29th Olympiad. Director of the Standing Committee of Qingdao Municipal People’s Congress Zhang Ruofei, Deputy Mayor of Qingdao Municipality Hu Shaojun, member of Qingdao Municipal CPC Committee and Chief of the United Front Work Department Zang Aimin, Haier CEO Zhang Ruimin, and Haier President Yang Mianmian attended the ribbon-cutting ceremony.

2008.12.01

Localization plays a significant role in Haier’s global strategy. Guided by such concept, Haier developed the Fat Refrigerator for India market which won wide recognition among Indian consumers who praised Haier Fat Refrigerator for its “fast ice making”.

2008.12.01

In December of 2008, 2009 IF Design Award was publicized, and Haier Three-door Refrigerator, Haier Electrical Water Heater, and Haier Double-burner Gas Stove won honor of IF International Design Award. This was the first time that China’s kitchen household appliances enterprise had won such prize, and 2008 was also a year during which Chinese household appliances enterprises had historically won the greatest number of prizes.

2008.11.20

The results of the second bidding project of Household Appliances Go into Rural Areas jointly held by Ministry of Commerce and the Ministry of Finance of the People's Republic of China were announced, and Haier Color TV, mobilesphones, and Refrigerator won the biddings. This time, the project had, based on the originally 3 provinces of Shandong, Henan, and Sichuan, recruited another 11 provinces, and apart from color TV, mobiles phones and refrigerator, washing machine was added to the list.

2008.11.08

On November 8th, 2008 (US time), Haier CEO Zhang Ruimin paid a visit to Haier US Industrial Park. Local County Mayor Clay Armstrong and Economic Minister Nelson Lindsey specially came to meet with Zhang Ruimin and conferred honor of Community Job Development to Zhang to thank for the job opportunities Haier had created for local community.

2008.11.02

On getting off the car, Vice Premier Li came to shake hands with Haier CEO Zhang Ruimin and said: “what great achievement Haier has made over the past 20 years!” At the refrigerator showroom, Zhang Ruimin told Vice Premier Li: “we now focus on 2 sectors: expand overseas market by upgrading marketing mode, and develop domestic market by deepening the research on customers’ need”. On hearing that, Vice Premier Li said: “upgrade overseas market and deepen domestic market, that’s the right way”.

2008.11.02

Shortly before leaving, Vice Premier Li Keqiang tightly held hands with Zhang Ruimin, saying: “I am really happy about Haier’s achievements. May Haier a greater success!”

2008.11.02

As shown in the picture, during the 2008 Beijing Olympic Games, the Bird’s Nest was greatly upgraded by Haier’s innovative green products like Haier natural cooling medium refrigerators, central air conditioners, and freezers.

2008.10.30

In October of 2008, the “Awarding Ceremony for Excellent Chinese Brands during the 30 Years of Opening-up and Reform” meanwhile “the 1st Chinese Brands Internationalized Development Summit Forum” was jointly held by the SASAC Research Center of the State Council. Haier Group won honor of “Chinese Brand Achievement Award during the 30 Years of Opening-up and Reform” and Haier CEO Zhang Ruimin won title of “Chinese Brand Contribution Figure during 30 Years of Opening-up and Reform”.

2008.10.20

In October of 2008, Haier CEO Zhang Ruimin was conferred the award of “Meritorious Figure at the 30th Anniversary of Reform” at “China Reform & Development Summit Forum meanwhile Awarding Ceremony for Meritorious Figures/Units during the 30 Years of Reform” held in Beijing.

2008.10.12

During October 9th to 12th, 2008, the 3rd Plenary Session of the 17th Central Committee of the Party was held in Beijing. And, as alternate member of the Seventeenth CPC Central Committee, Haier CEO Zhang Ruimin attended the session.

2008.10.02

On November 2nd, 2008, accompanied by Secretary of Shandong Provincial Committee Jiang Yikang, Vice Secretary and Governor of Shandong Province Jiang Yikang, Mayor of Qingdao Xia Geng, member of the Standing Committee of the Political Bureau of CPC Central Committee and Vice Premier of the State Council Li Keqiang visited Haier Group. Haier CEO Zhang Ruimin and President Yang Mianmian gave report to Vice Premier Li about Haier’s conditions.

2008.09.01

In September of 2008, Forbes publicized “World Top 100 Influential Women of 2008”. 4 Chinese women were listed, including Haier President Yang Mianmian. Moreover, Yang was also the only Chinese woman who had won such honor for three consecutive years from 2006 to 2008.

2008.08.30

In August of 2008, “2008 Industrial Design Excellence Awards (IDEA)” was jointly publicized by Business Week and Industrial Designers Society of America (IDSA). The Italian-style three-door refrigerator designed by Heico Companies LLC of Haier Group won honor of Best Household Life Design Award, becoming the only award-winner in refrigerator industry of the year; apart from Haier, there were only two other award winners in household appliances industry, namely, Whirlpool and Samsung. It is known that IDEA, initiated in 1980, enjoys as wide an influence as IF Design Award, RedDot Design Award of Germany, and G-Mark Award of Japan. The award is conferred once a year.

2008.08.08

On August 8th, 2008, when Beijing 2008 Olympic Games was to be declared open in the evening, Haier initiated its project of “One Gold Medal, One Hope Primary School ”, that is to say, Haier would donate to build a Hope Primary School and name it after a Chinese Olympic champion upon his/her winning a gold medal. After the Olympic Games, Haier donated 51 Hope schools, a move that has bettered the studying environment for some 30,000 pupils.

2008.08.08

On August 8th, 2008, when Beijing 2008 Olympic Games was to be declared open in the evening, Haier initiated its project of “One Gold Medal, One Hope Primary School ”, that is to say, Haier would donate to build a Hope Primary School and name it after a Chinese Olympic champion upon his/her winning a gold medal. By the time when Beijing 2008 Olympic Games was closed, Chinese athletes totally won 51 gold medals; then, Haier donated 51 Hope primary schools, bringing the Olympic spirit to all the pupils. During the games, as the exclusive global white-goods sponsor for the Beijing 2008 Olympic Games, Haier provided 37 Olympic venues like the Olympic Village, National Stadium, Water Cube and the Qingdao Olympic Sailing Center with some 60,000 green, cost-saving innovative products, including Haier natural cooling medium refrigerators, super-silent refrigerators, “Olympic” air-conditioners, washing-powder-free washing machines, central air-conditionings, solar air-conditionings and shockproof water heaters. Haier established its Olympic Service Center opposite the Bird's Nest and organized a volunteer team of 200 Haier Gold-Medal service engineers to maintain, track and monitor Haier’s home appliances round the clock at Olympic venues, so as to assure zero-downtime operation of Haier products.

2008.07.20

On July 20th, 2008, Chinese President, General Secretary of CPC Central Committee, and Chairman of the Central Military Commission of the People's Republic of China Hu Jintao visited Haier Group. Liu Qi (member of the Political Bureau of the CPC Central Committee, Secretary of the CPC Beijing Municipal Committee and BOCOG President), Ling Jihua (member of the Secretariat of the CPC Central Committee and Director of the General Office of the CPC Central Committee), Wang Huning (member of the Secretariat of the CPC Central Committee and Director of the Policy Research Office of the CPC Central Committee), and Zhu Zhixin (Director of the Office for the Central Leading Group in Economic and Financial Affairs) also took part in President Hu’s tour. The team was accompanied by Jiang Yikang, Secretary of the CPC Shandong Provincial Committee, Jiang Daming (Deputy Secretary of the CPC Shangdong Provincial Committee and Governor of Shandong Province), Yan Qijun (member of the Standing Committee of the CPC Shandong Provincial Committee and Secretary of the CPC Qingdao Municipal Committee), Secretary-General Wang Min (member of the Standing Committee of the CPC Shandong Provincial Committee), and Qingdao Mayor Xia Geng (Deputy Secretary of the CPC Qingdao Municipal Committee). Haier CEO Zhang Ruimin and Haier President Yang Mianmian gave report to President Hu about Haier’s conditions. President Hu also visited the showrooms of U-Home products, refrigerator, washing machine, commercial air-conditioner, water heater, color TV, and computer, and took an aerial view of Haier Industrial Park and Haier Information Park at the 12th floor of Haier Central Building. During his tour, President Hu encouraged Haier to further its independent innovation and try to achieve world-class level in saving energy and reducing emissions. President Hu also confirmed Haier’s ideas on operation and management improvement. Then, President Hu visited the air-conditioner workshop, observing the production process and studying the impact of increasing labor cost and international raw materials cost upon Haier. At last, President Hu encouraged workers like Shi Yunhu and Sun Mengchuan to be more initiative and innovative in their positions.

2008.07.20

On July 20th, 2008, Chinese President, General Secretary of CPC Central Committee, and Chairman of the Central Military Commission of the People's Republic of China Hu Jintao visited Haier Group. President Hu spoke highly of Haier’s innovation on energy-saving and emission reduction, and encouraged Haier to devote more to this field. The picture shows that Haier CEO Zhang Ruimin is showing Haier’s water-saving washing machine to President Hu.

2008.07.01

In July of 2008, in the survey of “Asia’s Top 200 Enterprises” organized by Wall Street Journal Asia, Haier topped the list of “Excellent Chinese Mainland Enterprises in Comprehensive Leadership” for the fifth consecutive year. In the selection of “China’s Top 5 Respectable Enterprises”, Haier won two titles in “credibility” and “quality”.

2008.07.01

In July of 2008, Haier Refrigerator entered the second largest retail channel of the UK to sell its A+ energy-conservation refrigerators. The UK Government stipulates that real estate agents who use Haier A+ energy-conservation refrigerators in newly-renovated buildings or local consumers who buy Haier A+ energy-conservation refrigerators will be allowed an official subsidy of 20-70 GBP.

2008.07.01

In Indonesia Haier’s billboard stands shoulder to shoulder with other world famous brands.

2008.05.30

On May 30th, 2008, South Korean President Lee Myung-bak, accompanied by Governor Jiang Daming and other leaders of Shandong Province, visited Haier Group and visited Haier CEO Zhang Ruimin and Haier President Yang Mianmian.

2008.05.30

On May 30th, 2008, Haier CEO Zhang Ruimin accompanied South Korean President Lee Myung-bak (first from left) to visit the product showroom in Haier Headquarters, Qingdao.

2008.05.27

Haier is always ready to serve the society. At 14: 28 of May 12th, 2008, Wenchuan County of Sichuan Province was stricken by an M 8.0 earthquake. And, on May 27th, Haier CEO braved a long way to go to see the students in the tent school in Mianyang Jiuzhou Stadium. The picture shows Haier CEO Zhang Ruimin (second from right) and his fellows at the Huangtu Settlement of Mianyang City.

2008.05.27

On May 12th, 2008, Wenchuan County of Sichuan Province was stricken by an M 8.0 earthquake. And, on May 27th, Haier CEO braved a long way to go to see the students in the tent school in Mianyang Jiuzhou Stadium. As shown in the picture, Haier CEO Zhang Ruimin is presenting school supplies to the students of the tent school.

2008.05.15

On May 15th, 2008, member of the Political Bureau of CPC Central Committee, member of the State Council, and Vice President of BOCOG Liu Yandong, accompanied by government officials like Shandong Party Secretary Jiang Yikang and governor Jiang Daming, visited the Honor room, show room, Central Research Institute, and Mould Center of Haier Group. Haier CEO Zhang Ruimin and President Yang Mianmian gave report on Haier’s development to the government leaders.

2008.05.13

At 14: 28 of May 12th, 2008, Wenchuan County of Sichuan Province was stricken by an M 8.0 earthquake. And, on May 27th, Haier CEO braved a long way to go to see the students in the tent school in Mianyang Jiuzhou Stadium and announced that Haier would donate 17.5 million RMB to establish a Luchuan Haier Hope Middle School and 15 Hope primary schools. By early June, Haier had donated totally 38 million RMB for the disaster area.

2008.05.07

On May 7th, 2008, Chinese Vice President, member of the Standing Committee of the Political Bureau of the CPC Central Committee, and Secretariat of the CPC Central Committee Xi Jinping visited the honor room and showroom of Haier Headquarters, accompanied by Liu Qi (Secretary of the CPC Beijing Municipal Committee), Ou Yangsong (Vice Minister of the Organization Department of the CPC Central Committee), Jiang Yikang (Secretary of CPC Shandong Provincial Committee), Jiang Daming (Shandong Provincial Governor), Yan Qijun (Secretary of the CPC Qingdao Municipal Committee), and Qingdao Mayor Xia Geng. Haier CEO Zhang Ruimin gave report to the Vice President about Haier’s current conditions, and the latter spoke highly of Haier’s achievements and said: “Haier is competent and Haier spirit should be widely spread.”

2008.05.02

On May 2nd, 2008，the torch relay of 2008 Olympic Flame came to Hong Kong, the first station in China, and the employees of Haier Hong Kong Trading Company waved five-starred red flags, regional flags of Hong Kong SAR, and Haier flags in their hands and shouted support for the torch bearers.

2008.04.28

On April 28th, 2008, Commercial Bank of Qingdao under Haier Group was renamed as Bank of Qingdao.

2008.04.09

On April 9th, 2008, Secretary of Shandong Provincial Committee of and Director of Standing Committee of Shandong Provincial People's Congress Jiang Yikang visited Haier Industrial Park in Qingdao. Haier CEO Zhang Ruimin and President Yang Mianmian gave reports to Secretary Jiang about Haier’s current conditions. When Secretary Jiang finished his tour, he shook hands with Haier CEO Zhang Ruimin and said: “may Haier a greater success.”

2008.03.09

On March 9th, 2008, Haier President Yang Mianmian gave a report on the development of Haier-Ruba Economic Zone of Pakistan to Chinese President Hu Jintao at the Shandong delegation meeting of the 1st Session of the 11th NPC.

2008.03.05

On March 5th, 2008, the 1st Session of the 11th National People's Congress was held in Beijing, and Haier President Yang Mianmian, as deputy to the National People's Congress, Haier President Yang Mianmian attended the meeting. On March 9th, General Secretary of CPC Central Committee and Chairman of the Central Military Commission of the People's Republic of China Hu Jintao attended the Shandong delegation meeting of the 1st Session of the 11th NPC; and when delegation discussion concluded, President Hu came to shake hands with each deputy. Haier President Yang Mianmian reported to President Hu that Pakistan Haier - Ruba Economic Zone had been put into service and was generating considerable returns. On hearing that, President Hu was quite satisfied and he encouraged Haier to achieve greater success in overseas market.

2008.03.01

2008 was the 30th year of China’s reform and opening up. Under such a background, “China’s Top 100 Economic Figures of the 30 Years of Reforming and Opening Up” was publicized by China Economic Weekly, and Haier CEO Zhang Ruimin was one of the 100 figures. As commented by China Economic Weekly, “Zhang created the brand of China Haier, made a miracle during China’s reform and opening up, and realized China’s dream of owning a world-renowned brand of China.”

2008.03.01

In March of 2008, China Brand Institute published the 3rd Session of China’s Top 500 Valuable Brands, and Haier won both honors of “General Industrial-Best Brand in China” and “Best Brand in Shandong Province”, becoming the only double champions of home appliances industry.

2008.02.01

Haier solar air-conditioning was used to cool the lobby of over 20,000 square meters at the athletes dining hall in the Olympic Village. In the picture is Haier solar air-conditioning external units outside the athlete dining hall. The Olympic Village, the Beijing Olympic Green Tennis Center, and the Qingdao Olympic Sailing Center were all equipped with Haier solar air-conditioning, demonstrating the concept of Green Olympics.

2008.01.11

On January 11th, 2008, under the theme of “Openness, Equity, Share, and Global Operation”, 2007 Haier Global Annual Conference was held in Haier Central R&D Institute. Managers of 7 main market divisions participated at the conference via internet video.

Haier History 2007

Haier home appliances were delivered to rural areas in Yantai.

2007.12.26

It was known from National Standardization Administration that, on December 26th, 2007, Haier Group was approved to take charge of the “Technical Subcommittee of Home Appliance Services” and the “Technical Subcommittee of Home Appliance Reliability”, meaning that Haier would be able to carry out a uniform planning for home appliance services standardization on behalf of the household appliances industry, and formulate, maintain, update and supervise the implementation of the national and industrial standards.

2007.12.21

On December 21st, 2007, Ministry of Finance and Ministry of Commerce jointly initiated the project of “Home Appliances Promotion in Rural Areas”.In the project, Haier won the bid with the largest category of products, namely 36 categories of Haier-branded refrigerators, color TVs and cell phoness. Haier Group’s main circulation channel in rural areas – “Haier Specialty Store” also won the bid among circulation enterprises.

2007.12.03

On December 3rd, 2007, the initiation ceremony of “Haier Sponsoring Chinese Sports Delegation for the 2008 Beijing Olympic Games meanwhile The Olympic Hope Primary School Project” was held in Beijing. Senior Vice President Zhou Yunjie gave a full presentation of Haier’s sponsoring project, and announced that Haier would donate to build a Hope Primary School and name it after a Chinese Olympic champion upon his/her winning a gold medal.

2007.12.01

On December 1st, 2007, the awarding ceremony of the 2nd “China’s Outstanding QA (Quality Assurance) Persons Campaign” jointly organized by China Association for Quality and All-China Federation of Trade Unions was held in Beijing.Totally 10 entrepreneurs including Haier President Yang Mianmian won honor of China Outstanding Quality Controller. Among the many title winners, Yang Mianmian was the only female entrepreneur of household appliances industry.

2007.12.01

The November Fortune publicized “World Top 50 Influential Woman Business Leaders”, and China won 6 positions on the list, with Haier President Yang Mianmian ranking No.25.

2007.11.28

On November 28th, 2007, Haier Computer convened the “Conference on Haier Computer’s Beijing Strategy”, announcing Haier’s entering Zhongguancun in Beijing. At the Conference, the new Haier Computer Team was exposed to the public by way of oath-taking ceremony.

2007.11.17

On November 17th, 2007, the cornerstone laying ceremony of the National Games Village and Ao’ti Hotel of the 11th National Games was held in Jinan.Vice Governor of Shandong Province Huang Sheng, Deputy CPC Secretary and Mayor of Jinan Zhang Jianguo, and Haier CEO Zhang Ruimin attended the ceremony.The project of National Games Village and Aoti Hotel was undertaken by Haier Greentown Real Estate Company and was expected to complete by August of 2009.

2007.11.01

On November 1st, 2007, the signing ceremony of Comprehensive Strategic Cooperation MOU between Haier and Intel under the theme of “Joining Hands to Create a Prosperous Future” was held in Beijing. Haier CEO Zhang Ruimin and Intel President and CEO Paul Otellini attended the ceremony.The signing of the comprehensive strategic cooperation MOU marked the initiation of strategic cooperation between the two sides.

2007.10.15

On October 15th, 2007, the 17th National People's Congress was held at the Great Hall of the People in Beijing. As Deputy to the 17th People's Congress, Haier CEO and Secretary of the Party Committee of Haier Group Zhang Ruimin attended the congress. On October 21st, the 17th National People's Congress was closed in Beijing. During the Congress, a new term of the CPC Central Committee and the CPC Central Commission for Discipline Inspection was elected, and the list of alternate members of the 17th CPC Central Committee, including Haier CEO Zhang Ruimin, was publicized.

2007.09.25

On September 25th, 2007, the “Signing Ceremony of Haier-Cisco Strategic Cooperation MOU” was held at Haier Group.Deputy Executive President and Chief Development Officer of Cisco Systems Inc. and President of Linksys Co., Ltd, a subsidiary of Cisco Systems, Charles Giancarlo, President of Cisco Systems (China) Networking Technology Co., Ltd Lin Zhenggang, Haier’s CEO Zhang Ruimin, and Haier President Yang Mianmian, along with other government leaders, attended the ceremony.Yang Mianmian and Charles Ciancarlo, on behalf of the two parties, signed the MOU, and both sides also had an in-depth communication on strategic cooperation. In addition, Zhang Ruimin talked with Charles Ciancarlo about the prospect of cooperation.

2007.09.25

On September 25th, 2007, Haier President Yang Mianmian signed the memorandum of understanding of strategic cooperation with Cisco Executive Vice-President Charles Giancarlo (first from left in the front).

2007.09.08

On September 8th, 2007, the “2nd Asia Brand Ceremony” was held in Hong Kong, and during the event “Asia Top 500 Brands of 2007” was publicized. Haier ranked No.7, and was the only Chinese top 10 brand who had won the honor for the second time. Still,Haier CEO Zhang Ruimin won honor of Figure Award for Asia Brand Ceremony 2007, and Haier won honor of “Asia Top 500 Valuable Brands”.

2007.09.08

On September 8th, 2007, the “2nd Asia Brand Ceremony” was held in Hong Kong, and during the event “Asia Top 500 Brands of 2007” was publicized. Haier ranked No.7, and was the only Chinese top 10 brand who had won the honor for the second time. Still,Haier CEO Zhang Ruimin won honor of Figure Award for Asia Brand Ceremony 2007, and Haier won honor of “Asia Top 500 Valuable Brands”.

2007.08.31

On August 31st, 2007, Ministry of Education of Macedonia and Haier Group signed the contract for the purchase of 100,000 computers in Skopje, Macedonia. Minister of Education of Macedonia Sulejman Rushiti and Chinese Ambassador to Macedonia Dong Chunfeng attended the signing ceremony.The order had been the Haier’s largest one by far in European market, the largest IT project in Macedonian history, and also the largest computer project for bidding in Southern Europe.20 enterprises around the world came to purchase the bidding documents, 7 out of which participated the bidding. All enterprises came from Europe except Haier.

2007.08.09

On August 9th, 2007, Haier Group acquired an Indian refrigerator plant with an annual capacity of 350,000 units, announcing the initiation of Haier’s fist India-based manufacturing center. The acquisition was part of Haier’s localization strategy in India, and by so, Haier would enjoy a more favorable tariff level (saving by 30% the cost for each refrigerator), reduce delivery time, and provide better the services for customers.

2007.07.26

On July 26th, 2007, National Commendation Conference for Outstanding Organizations and Individuals in Quality-related Work was jointly held by Ministry of Labor and State Bureau of Quality and Technical Supervision. Haier CEO Zhang Ruimin won the title of “National Outstanding Individual for Quality-related Work”.

2007.07.09

On July 9th, 2007, in the selection of “Asia Top 14 Respectable Enterprises” conducted by Business Week On-line, Haier was listed. “Haier is a universally recognized top brand and a leading white goods manufacturer in Chinese market. Moreover, Haier also established the new standard for after-sale service.”

2007.07.09

On July 9th, 2007, Ministry of Science and Technology publicized the Round-Ⅰ 36 National Key Enterprise Laboratories, and Haier Digital Home Appliances Lab became part of the plan.

2007.07.01

On November 1st, 2007, Haier CEO Zhang Ruimin and Intel CEO and President Paul▪Otellini (left) attended the signing ceremony of Haier & Intel Strategic Cooperation held in Beijing.

2007.06.29

On June 29th, 2007, Hu Jintao, General Secretary of the CPC Central Committee, Chinese President, and Chairman of the Central Military Commission of PRC, visited the home of Zhao Ximing, a “mid-class” Hongkongese living at Kam Fung Court of Ma On Shan, Sha Tin District, NT, Hong Kong. Hu asked about the living conditions of Zhao’s family, presented him with a Haier flat-panel HDTV, and encouraged him to tour Chinese mainland and bridge the trade between Hong Kong and Chinese mainland.

2007.03.27

On March 27th, 2007, at the press conference of “Haier & Russia Hand in Hand for the Olympiad”, Haier CEO Zhang Ruimin donated a Haier washing power-free front-loading washing machine to Myskina (right), the world No.3 Russian female tennis player.

2007.03.27

On March 27th, 2007, Chinese President, General Secretary of CPC Central Committee and Chairman of the Central Military Commission of the People's Republic of China Hu Jintao and Russian President Putin (first from left) attended the opening ceremony of Year of China and visited Haier Exhibition Hall.

2007.03.27

On March 27th, 2007, the Chinese National Exhibition, which was part of the event of Year of China, was held in Crocus Expo Center in Moscow. Chinese President, General Secretary of CPC Central Committee, and Chairman of the Central Military Commission of the People’s Republic of China Hu Jintao and Russian President Putin attended the opening ceremony and visited the Haier exhibition hall.

2007.03.05

On March 5th, 2007, the 5th Session of the 10th National People’s Congress was held in Beijing. And, as deputy to the National People’s Congress, Haier President Yang Mianmian attended the session. During breaks of the meeting, People Net interviewed President Yang under the topic of “independent brand and harmonious society”, and President Yang also had on-line communication with those e-friends.

2007.01.01

Haier President Yang Mianmian attended the 2007 Kitchen and Bath Industry Show in Las Vegas.

Haier History 2006

Opening ceremony of the Pakistan Haier-Ruba Economic Zone.

2006.12.30

In the overseas market, Haier adopted its Three-in-One strategy of localized mode of designing, producing, and marketing, by which Haier Nigeria plant achieved sound operation. Local employees of Haier were quite proud of themselves, and they would, on weekends, volunteered to decorate themselves like Haier products and went to advertise in those shopping centers, which became a very successful part of Haier’s localization strategy.

2006.12.05

On December 5th, 2006, in the selection of “China’s Most Valuable Brands of 2006” , Haier, with a brand value of 74.9 billion RMB, topped the list for the fifth consecutive year.

2006.11.27

On November 27th, 2006, the New Electronic Water Heater Standard, which had absorbed Haier’s electricity-resistant wall design, was publicized in Beijing. The new standard would go into effect as of July 1st, 2007, and it was also the first enterprise’s patent-based national standard.

2006.11.26

On November 26th, 2006, General Secretary of CPC Central Committee and Chairman of the Central Military Commission of the People's Republic of China Hu Jintao attended the unveiling ceremony of Pakistan Haier - Ruba Economic Zone and gave a speech. President Hu said: “Pakistan Haier - Ruba Economic Zone is one of China’s pioneer overseas industrial parks, and its establishment marks that China and Pakistan have stepped into a higher stage in bilateral cooperation.” Jointly established by Haier Group and Ruba Group of Pakistan, Pakistan Haier - Ruba Economic Zone was one of China’s pioneer overseas economic zones authorized by Ministry of Commerce of China.

2006.11.26

On November 26th, 2006, the Pakistan Haier-Ruba Economic Zone was established. Jointly established by Haier Group and Ruba Group of Pakistan, the economic zone was one of China’s pioneer overseas industrial parks, and its establishment marked that China and Pakistan have stepped into a higher stage in bilateral cooperation. The picture shows that employees of a marketing company at Pakistan Haier-Ruba Economic Zone are standing in front of the sand table of the Economic Zone.

2006.11.21

On November 21st, 2006, the signing ceremony between Haier Central Air-conditioner and Beijing Urban Construction Group, the builder of Beijing Bird’s Nest Stadium, was held in Beijing. By its technical advantage, high-quality service, brand appeal, and management performance during the bidding process, Haier became the only bid-awarded brand.

2006.11.09

On November 9th, 2006, the Haier & Intel Innovative Products Research Center was established, marking a higher stage of Haier’s computer innovation and the initiation of win-win development between Haier and Intel.

2006.11.01

In November of 2006, Forbes publicized “World Top 200 Respectable Enterprises”, and Haier ranked No.25, the highest position among domestic enterprises.

2006.09.01

On September 11th, 2006, the 1st Asian Brands Awards Ceremony was held in Hong Kong, and Haier CEO Zhang Ruimin, together with other business leaders like Li Ka Shing, won the honor of Lifetime Achievement Award for Asia’s Brand Innovation. Besides, Haier Group won the honor of “Asia’ Top 500 Valuable Brands”.

2006.09.01

On September 1st, 2006, Forbes publicized “World Most Influential Women of 2006”, and Haier President Yan Mianmian was listed and commented as “one of the most influential woman business leaders in China”.

2006.06.21

On June 21st, 2006, accompanied by government leaders of Shandong Province, Director of National Development and Reform Commission (NDRC) Ma Kai visited Haier Industrial Park and met with Haier President Yang Mianmian. Director Ma said that the NDRC will lend larger support for Haier’s innovative practices.

2006.02.20

Haier’s strategy of globalization and localization was achieved through cultural integration. At Haier Thailand plant, employees have two kinds of uniforms: yellow and blue. And since the King of Thailand was born on Monday and Yellow is the color of luck in Thailand, Chinese managers would follow the local custom and , like those local employees, wear the yellow uniform and put both hands together to greet each other.

2006.02.13

At the televised Commendation Meeting on the Implementation of Brand Building Strategy of Shandong Province held on Feb 13th, 2006, the provincial government issued the “Circular on Commending Haier Group” to commend Haier Group for its contributions to the work of building famous brand and rewarded Haier Group with 3 million RMB. At the “2005 Meeting of Commendation for Newly-Built Famous Industrial Brands” held on March 13th at the Conference Center of Qingdao Municipal Government, Haier Group was commended for its efforts in brand building and contributions to Qingdao’s brand economy, and was rewarded with 11.3 million RMB to further its independent innovation. The 11.3 million RMB includes 4 million for Haier as world-famous brand, 7 million as famous domestic brand, and 0.3 million as local famous brand of Qingdao.

2006.02.10

During Feb 8th to 10th, 2006, Haier CEO Zhang Ruimin visited Australia and New Zealand. The picture shows Zhang at Retravision Shopping Center in Australia.

2006.01.09

On January 9th, 2006, at the National Science and Technology Conference held at the Great Hall of the People, Haier won Second Prize of National Scientific and Technological Award for its washing-powder-free “Environment-friendly Dual Power” washing machine.

2006.01.01

In 2006, to further its publicity strength, Haier built up a super outdoor billboard in Victoria Harbor, Hong Kong.

Haier History 2005

Signing ceremony, Haier became the White Goods Official Sponsor of the 2008 Beijing Olympic Games.

2005.12.30

Localized marketing makes Haier a more intimate brand to local consumers. The picture shows Haier’s localized marketing in Thailand. An elephant with Haier-brand ribbons and Haier products on its back -what an eye-catching scene!

2005.12.30

In 2005, Haier Group adjusted its development mode for higher innovation capacity and quality upgradation. While giving up a large amount of low-profit orders, Haier achieved a global sales turnover of 103.9 billion RMB, out of which exportation and overseas production took up 2.8 billion USD, a 40% increase compared with the previous year. In such a way, Haier had achieved the transition from high development speed into high quality upgradation.

2005.12.25

On December 25th, 2005, the “21st Anniversary of Haier Group meanwhile Seminar on Haier’s Brand Globalization Strategy” was held at Diaoyutai State Guesthouse in Beijing. Haier CEO Zhang Ruimin announced the initiation of Haier’s new development strategy and corporate disciplines. This indicated that after the previous three stages, namely, brand building, diversification, and internationalization, Haier had entered the fourth strategic stage -brand globalization. In the new development stage, Haier’s new “individual-order combination” mode would play a significant role. Still, under the background of globalization, Haier’s corporate spirit of “serve the country, pursue excellence, respond and take action immediately” would be upgraded into “create resources to win more fame; combine individual with order to achieve faster development”.　

2005.11.02

On November 2nd, 2005, the awarding ceremony of National Ethical Building was held in Beijing. Haier Group won the title of “National Ethical Organization”, becoming the only winner among household appliances companies in Shandong.

2005.11.01

In the 1st “China’s Leaders in Quality Control” conducted in 2005, Haier CEO Zhang Ruimin was awarded “Honor in Quality Control”. The other two winners were Honorary Chairman of China Quality Association and China Enterprises Federation Yuan Baohua and Academician of Academe of Chinese Academy of Engineering Liu Yuanzhang,

2005.10.18

On October 18th, 2005, the opening ceremony of South Carolina State Government’s Office in Asia was held in Shanghai, and Haier CEO Zhang Ruimin, as the specially invited guest, attended the ceremony. At the ceremony, South Carolina Governor Mark Sanford (middle) and Secretary Bob Faith (right) of South Carolina Department of Commerce gave Zhang Ruimin a special gift, a palm tree model, expressing the deep love of South Carolina people.

2005.10.18

On October 18th, 2005, the Asian Office of South Carolina Government of U.S. was opened in Shanghai. As distinguished guest at the invitation of the South Carolina Government, Zhang Ruimin addressed the opening ceremony. At the ceremony, South Carolina Governor Mark Sanford presented Zhang Ruimin the “Global Business Leader Award” in honor of Haier’s contribution to South Carolina and its achievements.

2005.10.08

During October 8th to 11th, 2005, the 5th Plenary Session of the 16th CPC Central Committee was held in Beijing. The Session discussed and approved the Proposal on the 11st Five-year Plan for National Economy and Social Development (11th Five-year Plan). Zhang Ruimin, as Secretary of CPC Committee of Haier Group and alternate member of the 16th CPC Central Committee, attended the session.

2005.09.01

On September 1st, 2005, the Awarding Ceremony of “China’s Top Domestic Brands and China’s Top Global Brands” was held in Beijing. At the ceremony, General Administration of Quality Supervision, Inspection and Quarantine of the P.R.C. (AQSIQ) publicized the list of China’s top global brands, and Haier Refrigerator and Haier Washing Machine were listed. The selection was initiated by China Brand Promotion Committee under the authorization of AQSIQ, which was designed to encourage domestic enterprises to compete for global market. Only 3 products of 2 enterprises were selected as China’s top global brands.

2005.08.12

On August 12th, 2005, at Qingdao Olympic Sailing Center, Haier was appointed as the only white goods sponsor of 2008 Beijing Olympic Games by Beijing Olympic Organizing Committee.

2005.08.12

On August 12th, 2005, at Qingdao Olympic Sailing Center, Haier was appointed as the only white goods sponsor of 2008 Beijing Olympic Games by Beijing Olympic Organizing Committee. Director of Marketing Department of Beijing Olympic Organizing Committee Yuan Bin and Haier President Yang Mianmian signed the agreement on behalf of both parties. Executive Vice-President and Secretary General of Beijing Olympic Organizing Committee Wang Wei, Vice Mayor of Qingdao and Executive Vice-President Qingdao Olympic Sailing Center Zang Aimin, and CEO Zhang Ruimin gave speeches at the ceremony.

2005.07.08

On July 8th, 2005, the investment signing ceremony of Haier Chongqing Industrial Park, which was Haier’s 15th industrial park around the world, was held in Chongqing. Chongqing Mayor Wang Hongju (also Deputy Secretary of CPC Chongqing Municipal Committee), Executive Vice Mayor Huang Qifan (also member of the Standing Committee of CPC Chongqing Municipal Committee), Haier CEO Zhang Ruimin, and Vice Chairman of the Board of Directors of Haier Group Wu Kesong attended the ceremony.

2005.06.17

On June 17th and 18th, 2005, during the 2005 AICHI JAPAN EXPO, Haier organized the promotional event -“Haier Day: Gratitude for 1 Million Sales”. Haier CEO Zhang Ruimin cut the ribbon for the event and met with Japanese consumers.

2005.06.17

On June 17th, 2005, the 19th “China’s Top 100 Electronic & Information Companies” was publicized, and Haier topped the list for the third time in the row with an annual revenue of 101.6 billion RMB. Moreover, Haier accounted for one eighth of the total revenue of 815.8 billion RMB of the 100 listed companies.

2005.06.01

With its three-step strategy of “step out, step into, and step up” as the guidance, Haier had entered the main sales channels in European and US markets. As shown in the picture, a British consumer is going to buy a Haier front-loading washing machine, and beside her is Haier’s slogan: Introducing a world leading brand.

2005.06.01

Haier U.S. Industrial Park in South Carolina, U.S.

2005.06.01

In India, Haier introduced an enterprise culture popular with local employees. At the grand celebration, Indian people would throw coconuts and share dessert, a way to ask for blessing from the god. Then, in Haier’s India plant, outstanding employee would be given the award of throwing a coconut. As shown in the picture, Parag Parihar (middle in the front), is sharing dessert with his colleagues.

2005.04.07

On April 7th, 2005, Premier of the State Council and member of the Standing Committee of the Political Bureau of CPC Central Committee Wen Jiabao, together with Pakistani Premier Aziz, visited Haier Industrial Park in Pakistan. And Haier CEO Zhang Ruimin gave a reporting to Premier Wen and Premier Aziz on Haier’s business in Pakistan.

2005.03.01

On March 1st, 2005, the opening ceremony of Haier (Middle East) Industrial Park was held in Jordan. The plant, with a total area of 140,000 square meters, a floor area of 50,000 square meters, and a designed production capacity of 1 million units, the plant is the biggest household appliances industrial park in the Middle East and will serve as the operation hub of Haier’s Middle East business.

2005.03.01

In March of 2005, the journal Career Guidance for University Students of Ministry of Education publicized the most attractive companies in the eyes of university graduates, with the top 5 being Haier, Microsoft, P&G, IBM and China mobiles.

2005.01.10

On January 10th, 2005, Haier topped the list of “Most Potential Chinese Brands” published by Rewin Ander, a well-known brand appraisal company in Canada.

2005.01.01

In January of 2005, three books, Haier in the Eyes of Haier Employees, Haier’s Success and Haier Stories and Philosophies, compiled by Haier Culture Center, were published by Qingdao Publishing House.

Haier History 2004

American customers lined up to purchase Haier air conditioners.

2004.11.08

On November 8th, 2004, globally leading financial newspaper The Wall Street Journal for the first time publicized “Top 50 Eye-catching Women of Global Business”, and Haier President Yang Mianmian was on the list.

2004.10.01

In October of 2004, Fortune publicized “Top 50 Superwomen of Global Business”, and Haier President Yang Mianmian ranked No.8.

2004.10.01

In October of 2004, Haier Pakistan passed the ISO9001, becoming the first Pakistan-based foreign household appliances brand as well as Haier’s first overseas plant that had passed such certification.

2004.08.09

On August 9th, 2004, Fortune publicized “2004 Asia’s Top 25 Business Leaders”, and Haier CEO Zhang Ruimin ranked No.6.

2004.08.01

In August of 2004, Haier was assessed and designated by the Ministry of Science and Technology and China Standards Commission as national pilot manufacturer of research on important technologies as the only listed household appliances company.

2004.07.01

On July 1st, 2004, American consumers queued for Haier air-conditioners at the Manhattan Square, three blocks away from the Haier U.S. Headquarter. And, 7,000 Haier air-conditioners were sold out within 7 hours.

2004.07.01

Haier had integrated with the world top 10 chains. On July 1st, 2004, U.S. retail giant TARGET and Haier jointly achieved the record of selling 7,000 Haier air-conditioners within 7 hours in New York. As shown in the picture, American consumers queue for Haier air-conditioners.

2004.06.20

On June 20th, 2004, member of the Standing Committee of the Political Bureau of CPC Central Committee and Premier of the State Council Wen Jiabao, accompanied by Secretary of Shandong Provincial Committee Zhang Gaoli and Governor of Shandong Province Han Yuqun, visited Haier Group. Accompanied by Haier President Yang Mianmian and Haier CEO Zhang Ruimin, Premier Wen also went to see the Logistics Center and UFO in Haier Industrial Park. And after viewing Cartoons and Captions by Haier Staff, Premier Wen commented: “Haier culture can now go global!”

2004.05.04

On May 4th, 2004, member of the Standing Committee of the Political Bureau of CPC Central Committee Li Changchun, accompanied by officials of Shandong and Qingdao governments, visited Haier International Logistics Center of Qingdao Development Zone. After listening to the briefing given by Haier CEO Zhang Ruimin about Haier’s innovative approach to “zero operating cost by time and space-eliminating relay logistics”, Li commented: “This is a symbol of modern management. The cost of circulation is a big challenge to the enterprises, but Haier’s innovation has well solved the problem.”

2004.05.01

In May of 2004, the presentation right of Chief Executive Officer, a national-style film with Haier’s history as the background, was bought by Fuji Films who planned to present the film to the public as a Happy-New-Year gift.

2004.05.01

In May of 2004, the 95th Concours Lépine International France was held in Paris. Haier won a gold medal for its Dual-drive Automatic Washing Machine and silver medals for three patented technologies -Internet Air-conditioners, Oxygen Concentrator for Air-conditioners and Color TV Auto Shut-off Function. Haier was the only home appliances producer who won the gold medal, defeating other competitors like GE, Siemens, Whirlpool and Thomson.

2004.04.01

In April of 2004, Asia Capital of Hong Kong conducted a survey of “Top 50 Asian Industrial Reformer”, and Samsung Chairman Lee Kun Hee, Nissan CEO Carlos Ghosn, and Haier CEO Zhang Ruimin ranked the top 3.

2004.01.31

On January 31st, 2004, World Brand Lab, www.icxo.com and World Executive Weekly jointly publicized World Top 100 Influential Brands. As the only Chinese brand being listed, Haier ranked No.95.

Haier History 2003

Haier neon advertising sign in Ginza Square, Tokyo, Japan.

2003.12.26

On December 26th, 2003, “The 19th Anniversary of the Founding of Haier Group, the 5th Anniversary of Haier Business Process Reengineering and meanwhile Seminar on Furthering Haier’s Global Competitiveness” was held in Haier Software College. In 2003, Haier’s global sales turnover hit 80.6 billion RMB, with an average annual increase of 70%.

2003.12.26

Guided by the principle of cultural integration, Haier had developed various solutions for cultural conflicts. The employees of Haier Italy plant came from various countries like Italy and Rumania, but coffee was their common hobby; therefore, coffee machine was installed in the plant to offer more opportunities of communication.

2003.12.10

On December 10th, 2003, during his U.S. tour, member of the Standing Committee of the Political Bureau of CPC Central Committee and Premier of the State Council Wen Jiabao, came to meet COSCO staff in Boston and gave a speech. As to the development of Chinese enterprises in the US market, Premier Wen spoke highly of Haier’s global competence and the achievements it had made. Premier Wen said: “Haier has even created a Haier Road, providing lots of job opportunities for the US.”

2003.12.06

On December 6th, 2003，during his tour in Pakistan, member of the Standing Committee of the Political Bureau of CPC Central Committee and Chairman of the CPPCC Jia Qinglin visited Haier Pakistan industrial park and offered the inscription: “wish Haier to be the role model of China-Pakistan economic cooperation.”

2003.12.01

Haier Tank Refrigerator was awarded G-mark 2003, a design award in Japan. This was the first time that Chinese refrigerators had won such award.

2003.12.01

In December of 2003, the world famous research organization Euromonitor International publicized the 2002 World Top White Goods Producers List. Haier’s rank leaped to No.3 in terms of brand sales volume and No.4 in terms of sales turnover.

2003.08.20

on August 20th, 2003, Haier erected a neon billboard in the shopping district of Ginza, Tokyo, which was the first billboard under the name of a Chinese enterprise in Japan.

2003.06.23

On June 23rd, 2003，member of the Standing Committee of the Political Bureau of CPC Central Committee and Chairman of the CPPCC Jia Qinglin, accompanied by Secretary of Shandong Provincial Committee Zhang Gaoli, paid an investigation tour to Haier Group. Chairman Jia visited the sample room, and, during the tour, Haier CEO Zhang Ruimin gave an account on Haier’s 18-year history and its global strategy.

2003.05.04

On May 4th, 2003， member of the Standing Committee of the Political Bureau of CPC Central Committee Li Changchun, accompanied by government officials of Liaoning Province and Dalian Municipality, visited Haier Industrial Park and spoke highly of Haier’s achievements.

2003.04.19

On April 11th, 2003, accompanied by Haier President Yang Mianmian, Chinese Vice President Zeng Qinghong visited Haier’s factory in Guizhou. At the workshop, Vice President Zeng was given a briefing by Yang Mianmian about Party building, Haier products, market, informatization, internaionalization, quality control and SBU operation. Vice President Zeng spoke highly of Haier’s achievements.

2003.02.19

On February 19th, 2003, the “2003 Industrial Innovation Conference” was held in the Hotel Continental, Yokohama. All 1,100 seats in the conference hall were occupied. However, this year’s conference was different from previous years because of the speech made by Haier CEO Zhang Ruimin, the first Chinese entrepreneur invited to the conference. Head of the JMA Research Institute Inc. (JMAR) commented: “the biggest difference between Haier and Japanese companies is that Haier attaches great importance to the management of people. As long as people are properly managed, everything will go without a hitch. Thus, everything Mr. Zhang has created is just great. If what you are doing (refers to SBU operation) turns out to be successful, it will benefit not only Haier but also the whole world. This will be a tremendous achievement.”

2003.02.14

On February 14th, 2003, CEO Zhang Ruimin was selected as one of the “10 Persons Who Touched China (2002)” on the basis of a nationwide survey conducted by Oriental Horizon of CCTV.

2003.01.01

In 2003, Haier erected a neon billboard in the shopping district of Ginza, Tokyo, which was the first billboard under the name of a Chinese enterprise in Japan.

Haier History 2002

The Haier Building in the USA.

2002.12.26

On December 26th, 2002, the 18th Anniversary of Haier Group meanwhile Seminar on Haier’s Carrying Forward its Global Strategy and Stepping into World Top 5 White Goods Producers was held in UFO, Haier Industrial Park of Qingdao Development Zone. In 2002, Haier Group reached a global sales turnover of 71.1 billion RMB, a 10.9 billion increase compared with the previous year. Moreover, Haier’s 13 overseas plants were under good conditions and generated an overseas sales turnover of 1 billion USD, a 37% increase compared with the previous year.

2002.12.01

According to the latest report on China’s Most Valuable Brands, Haier became China’s most valuable brand, with a brand value of 48.9 billion RMB and an annual growth rate of 52%.

2002.11.01

In November of 2002, the 16th National Congress of the Communist Party of China was held in Beijing, and Haier CEO Zhang Ruimin was elected as alternate member of Central Committee, indicating that Haier’s achievement in carrying forward the important thought of Three Represents had won recognization and affirmation of the central government.

2002.09.17

On September 17th, 2002, at the 8th Asia Pacific Quality Organization Conference held in Beijing, Haier Group won the honor of Asia Pacific Quality Management Award, becoming the first Chinese enterprise who had ever won this award.

2002.06.30

On June 30th, 2002, to further develop China’s household appliances market, Haier and OBI signed the agreement, based on which a joint venture would be established.

2002.06.26

On June 26th, 2002, at the ribbon-cutting ceremony of the new office building of Jordan Investment Department, King Abdullah Ⅱ specially asked to talk to Haier CEO Zhang Ruimin via video phones to express his thanks to Haier’s investment.

2002.05.22

On May 22nd, 2002, Haier CEO Zhang Ruimin was invited to give a speech at the 8th Asia’s Future Forum, and Zhang’s ideas were highly valued by many overseas entrepreneurs.

2002.03.21

On March 21st, 2002, the press conference of the film Chief Executive Officer, which was jointly produced by China Film Group Corporation and Shandong Film Studio, was held in Qingdao. Based on the history of Haier Group, Chief Executive Officer was an industrial-theme film produced to celebrate the 16th CPC National Congress and promote the national spirit.

2002.03.19

On March 19th, 2002, the 10th industrial park of Haier Group, Wuhan Haier Industrial Park was established in Wuhan Economic & Technological Development Zone.

2002.03.04

On March 4th, 2002, Haier CEO Zhang Ruimin (middle) cut the ribbon for Haier American Building.

2002.03.04

On March 4th, 2002, Haier bought the Greenwich Bank Building and used this landmark building as the Haier U.S. Headquarters. This indicated that Haier had brought its Three-in-One strategy into a higher stage and successfully established its brand image in the US market.

2002.03.01

In March of 2002, the most well-known household appliances journal in the UK ERT reported that Haier had reached the A+ Energy Consumption Standard. By then, there were only 2 European brands which had reached A+ Standard.

2002.01.08

On January 8th, 2002, the press conference of SANYO & Haier was held in Osaka, Japan. Under the age of cyber economy, Haier and SANYO established a new competition & cooperation relationship, by which they would be able to exchange market resources with higher efficiency and thus create a larger market.

2002.01.02

On January 2nd, 2002, “2001 CCTV China Economic Figures of the Year” and “2001 CCTV Public Award of China Economy” were disclosed - Haier CEO Zhang Ruimin swept both prizes.

Haier History 2001

Signing ceremony, Haier purchased a Meneghetti's refrigerator factory in Italy.

2001.12.26

On December 26th, 2001, the 17th Anniversary of Haier Group meanwhile Seminar on Haier’s Sales Turnover Reaching 60 billion RMB and meanwhile Seminar on the Establishment of a Multinational Group of Integration of Industrialization and Financing was held in Haier International Training Center. In 2001, Haier’s sales turnover reached 60 billion RMB and earned foreign exchange of 420 million USD.

2001.12.12

On December 12th, 2001, the unveiling ceremony of Haier billboard was held in Milan, Italy. The billboard was built by the highway near Malpensa Airport and all passers-by could see it.

2001.12.01

In December of 2001, the world famous information company Euromonitor publicized 2000 White Goods Market Report, offering a market-position list of worldwide refrigerator producers. According to the report, Haier Refrigerator ranked No.2 with a 5.3% market share, and Haier Washing Machine ranked No.3 among the global competitors.

2001.10.19

On October 19th, 2001, member of the Standing Committee of the Political Bureau of the CPC Central Committee and Chairman of the Standing Committee of the National People's Congress Wu Bangguo, together with other government leaders, visited Haier Group and spoke highly of Haier’s achievements. Wu said: “Haier has become a world famous brand!”

2001.10.17

On October 17th, 2001, Haier was awarded honor of “China Logistics Demonstration Base” by China Federation of Logistics & Purchasing. And this was the first logistics demonstration base in China.

2001.09.28

On September 28th, 2001, the awarding ceremony of National Quality Management Awards was held at Diaoyutai State Guesthouse in Beijing, and Haier Group was awarded the highest honor -National Quality Management Award.

2001.09.19

On September 19th, 2001, Haier published Patriot-Ⅰ, the domestically first commercializable MPEG-ⅡSLSI decoding chip.

2001.08.25

On August 25th, 2001, Haier CEO Zhang Ruimin had a conversation with the prestigious sales master Milton▪Kotler, and the latter praised that Haier is a brand of innovation.

2001.08.06

The 2001, August 6th Forbes devoted cover story on Haier CEO Zhang Ruimin. It also listed World Top White Goods Manufacturers, and Haier ranked No.6.

2001.08.05

During August 5th to 7th, 2001, 11 central media organizations like Central People's Broadcasting Station, CCTV, Xinhua News Agency, People's Daily, and Guang Ming Daily covered a lot on Haier’s road to success and its experience, causing great social sensation and a trend of learning from Haier.

2001.06.19

On June 19th, 2001, the Signing Ceremony of Haier’s merging Meneghetti-owned refrigerator factory an Intalian company was held in Haier Head Office, which was the first transnational merger initiated by Chinese White Goods enterprise. After Haier U.S., Haier again achieved localized operation of a Three-in-One mode of designing, producing, and marketing in Europe.

2001.04.09

From April 9th to 14th, 2001, the Cornerstone Laying Ceremony of Haier Pakistan Industrial Park and the Opening Ceremony of Haier Bengal Plant were held. Haier Pakistan Industrial Park was the second overseas industrial park of Haier Group.

2001.04.05

On April 5th, 2001, to memorize Haier’s contribution to the local economy, South Carolina of U.S. named a road near Haier’s US plant as Haier Road, which was the only road named after a Chinese brand in the US.

2001.04.03

On April 3rd, 2001, Haier CEO Zhang Ruimin was invited to lecture in Columbia University and Wharton Business School.

2001.03.31

On March 31st, 2001, Haier Modern Logistics Synchronous Mode Seminar meanwhile the Opening Ceremony of Haier International Logistics Center was held in Haier Head office, and experts said that Haier was the first domestic enterprise coming to realize the importance of logistics management.

2001.01.01

In 2001, to memorize Haier’s contribution to the local economy, South Carolina, U.S. named a road near Haier’s U.S. plant as Haier Road, which was the only road named after a Chinese brand in the US. (the picture shows the unveiling ceremony of Haier Road)

Haier History 2000

30th World Economic Forum.

2000.10.07

On October 7th, 2000, Haier CEO Zhang Ruimin gave a lecture in International　Institute　for　Management　Development (IMD) in Lausanne. Haier’s management innovation again aroused great attention among worldwide management specialists, and Zhang also became the first Asian entrepreneur speaker in IMD.

2000.05.19

On May 19th, 2000, for its outstanding performance, Haier was, as the only Asia Pacific prize winner, selected as “World Best Operator” by A. T. Kearney, Inc. and Fortune.

2000.05.01

In May of 2000, to further Haier’s business process reengineering and go in line with the global market, Haier President Zhang Ruimin changed his role and became CEO of Haier Group, the first CEO of China’s household appliances industry.

2000.03.01

In March of 2000, the first U.S.-made Haier refrigerator rolled off production line. By then, Haier had established 6 overseas plants.

2000.01.27

During January 27th to February 1st, 2000, the 30th World Economic Forum Annual Conference was held in Davos, Switzerland. Haier President Zhang Ruimin was invited to attend the conference and give a speech, and representatives from many countries were quite interested in Haier’s practices of innovation.

Haier History 1999

Foundation stone laying ceremony of the Haier American Factory.

1999.12.07

On December 7th, 1999, in the selection of “World Top 30 Respectable Entrepreneurs” held by Financial Times, Haier CEO Zhang Ruimin ranked No.26.

1999.09.27

On September 27th, 1999, at the 1999 Fortune Shanghai Annual Conference, Haier CEO Zhang Ruimin was the only Chinese entrepreneur speaker, along with many multinational entrepreneurs.

1999.06.01

More overseas distributors came to join Haier, with Haier Europe, Haier Middle-east, Haier U.S…. set up one after another.

1999.04.30

On April 30th, 1999, Haier established its production base in South Carolina, U.S.

1999.01.01

Within one year, Haier established 3 parks and 1 university (Haier Development Zone Industrial Park, Haier Information Park, Haier U.S. Industrial Park, and Haier University), setting out for higher goals.

Haier History 1998

Zhang Ruimin was invited to give a speech at Harvard. Photo was taken with professor Lynn Sharp Paine.

1998.03.25

On March 25th, 1998, Haier President Zhang Ruimin was invited to give lectures in Harvard University. The case that Haier culture activated shock fish became part of the textbook of Harvard Business School, and Zhang Ruimin became the first Chinese entrepreneur lecturing in Harvard University.

1998.01.01

In 1998, Zhang Ruimin was invited to give lectures in Harvard University. The case that Haier culture activated shock fish became part of the textbook of Harvard Business School, and Zhang Ruimin became the first Chinese entrepreneur lecturing in Harvard University.

1998.01.01

In the selection of “Asia Pacific Top 10 Creditable Enterprises” held by Financial Times, Haier ranked No.7.

Haier History 1997

Haier Press Conference Domotechnica' 97 Cologne & Haier Exclusive Agency Certificates Bestowing Ceremony.

1997.09.01

In September of 1997, with its entering color TV industry as the initiative, Haier went into the industries of black household appliances and information household appliances. And meanwhile, by way of low cost expansion, Haier merged 18 enterprises, such as Shunde Washing Machine Factory of Guangdong Province, Laiyang Electric Iron Factory, Fenghua Refrigerator Factory of Guizhou Province, and Huangshan Television Factory of Hefei, which guaranteed a larger development space for Haier’s multi-line operation and expansion.

1997.02.01

In February of 1997, Haier went for the World Household Appliances Expo held in Cologne, Germany. And during the expo, a Haier storm swept the Rhine River with Haier flags flying everywhere along Cologne Bridge.

1997.02.01

In February of 1997, Haier went for the World Household Appliances Expo held in Cologne and offered sales certification to foreign distributors, which not only earned pride for China, but also declared Haier’s initiation for global market.

Haier History 1996

Zhang Ruimin received a Five Star Diamond Award from American Academy of Hospitality Sciences.

1996.06.26

On June 26th, 1996, Haier won the internationally highest honor Five Star Diamond Award conferred by American Academy of Restaurant and Hospitality Sciences, and Haier CEO Zhang Ruimin was awarded Five Star Personal Lifetime Achievement Award. Haier won consumers’ recognition in a wider range.

Haier History 1995

Haier acquired the former Red Star Electric Appliance Co.,.

1995.07.01

In July of 1995, the Red Star Household Appliances Company was merged into Haier Group. And, under the strategy of “digesting shock fish”, Haier injected its own culture and activated the merged enterprise to develop Haier into an increasingly larger scale.

1995.05.22

On May 22nd, 1995, Haier Group moved to the newly established Haier Industrial Park, marking the initiation of Haier’s global brand strategy.

Haier History 1994

Internal newspaper Haier Ren published the article To Achieve a Higher Level on its 1994.01.10 issue.

1994.04.22

On April 22nd, 1994, Haier went for the World Earth Day Expo held in U.S. with its Super Freon-free Refrigerator, which was the only environmental product for the Expo produced by a developing country.

1994.01.01

Haier Industrial Park was progressing each day, with more and more new projects put into service.

Haier History 1993

Zhang Ruimin presented at the listing ceremony of Haier Group.

1993.11.19

As Haier Industrial Park was to be established, China had initiated its capital market. On November 19th, 1993, Haier Refrigerator got listed in Shanghai Securities Exchange.

Haier History 1992

Foundation stone laying ceremony of Qingdao Haier Industrial Park.

1992.09.01

In September of 1992, Haier passed ISO9001, marking that Haier had become a qualified supplier in global market.

1992.02.01

In February of 1992, Deng Xiaoping made his Southern Tour. Under such trend, Haier bought a land of 800 mu in the East Qingdao High-tech Industrial Zone and established Haier Industrial Park.

Haier History 1991

Press conference on the establishment of Qindao-Haier Group.

1991.01.01

In the 1st National Famous Brands Appraisal, 6-year-old Haier won honor of National Top 10 Brands along with other 9 traditional brands, indicating that Haier’s brand strategy had generated positive effects.

1991.01.01

During the 7 years from 1984 to 1991, Haier devoted itself in refrigerator industry and had established a transplantable mode in aspects of management, technology, talents, capital, and culture. Then, under the support of Qingdao government, Haier merged with Qingdao General Refrigerator Factory and Qingdao General Air-conditioner Factory and established Haier Group on December 20th, 1991, which marked a new diversification stage for Haier Group.

Haier History 1990

Zhang Ruimin (second from the left) received the Enterprise Reform Innovation Award (Sails Award).

1990.01.01

In 1990, Haier won honors of Business Management Golden Horse Prize and National Quality Management Prize, which laid a solid foundation for its future development.

1990.01.01

In 1990, Haier passed the U.S. UL Certification, marking the commencement of Haier’s global strategy.

Haier History 1989

Customers rushed to purchase Qindao-Liebherr refrigerators in the 1980s.

1989.06.01

In June of 1989, the market was seriously impacted by the political disturbance. However, instead of suffering a loss, the shopping rush for Haier refrigerators had seen no signs of cooling down despite Haier’s 12% price increase. Haier won costumers by its high-quality products and services.

Haier History 1988

Zhang Ruimin came back with a gold medal.

1988.12.01

In the National Refrigerators Appraisal in December of 1988, Haier scored the highest and won the first gold medal in China’s refrigerator history. Since then, Haier has acquired the leading position in China’s refrigerator industry.

1988.12.01

In the National Refrigerators Appraisal in December of 1988, Haier scored the highest and won the first gold medal in China’s refrigerator history. Since then, Haier has acquired the leading position in China’s refrigerator industry.

Haier History 1987

Haier won a bid in an international tendering for the first time. Representatives from different countries were invited to visit Haier.

1987.01.01

In the bidding invitation organized by World Health Organization in 1987, Haier defeated products coming from dozens of countries and for the first time won an international bid. Haier’s amazing development had gradually become known by government officials of various levels and attracted more social attention.

Haier History 1986

Ambassador Per Fischer gave Zhang Ruimin a thumbs up.

1986.01.01

In 1986, former West Germany ambassador to China Pei Peiyi made a special trip from Beijing to Qingdao General Refrigerator Factory. Mr. Pei was deeply impressed by Haier’s efficient operation under the leadership of the young Director Zhang Ruimin.

1986.01.01

Relying on its high quality, Haier refrigerators brought about a shopping rush in Beijing, Shanghai, and Shenyang.

Haier History 1985

Haier smashed 76 defective refrigerators.

1985.01.01

After profound analysis on the refrigerator market of fierce competition, Zhang Ruimin proposed the principle of “a late starter with high starting point” and formulated Haier’s brand strategy.

1985.01.01

In 1985, Zhang received letters from some consumers complaining about quality problems of Haier refrigerator. Then, in order to arouse quality awareness among the employees, Zhang broke 76 under-level Haier refrigerators, which was afterwards seen as the warning bell of quality in Haier’s history.

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