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The Leading Smart Technology Home Appliance Brand

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The International High-end Home Appliance Brand

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leader

Z Generation's Preferred Home Appliance Brand

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The Centennial Home Appliance Brand from America

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Global Ultra Luxury Home Appliance Brand

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The Leading White Home Appliance Brand from Japan

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The Leading Connected Home Appliance Brand from Europe

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THREE WINGED BIRD

THREE WINGED BIRD, Your Smart Home Expert

COSMOPlat

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INCAIER

盈康一生

Hainayun

海纳云

HCH

海创汇

NAHUI

纳晖

RRS Supply Chain

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Global Recognition

Haier has been ranked the world's number one appliance brand for 15 consecutive years by Euromonitor International. Haier is the first and only IoT ecosystem brand among the Global Top 100 Brands awarded by BrandZ. In the era of IoT, Haier Ecosystem Brands are taking a lead in the world.

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2024 Haier is the only IoT ecosystem brand among the Global Top 100 Brands awarded by BrandZ.
全球荣誉2
2023 Haier ranked the first in global appliance sales for 15 consecutive years.
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Haier Smart Home acquire the Fortune World's Most Admired Companies consecutively.
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Haier Smart Home has been ranked in the Fortune Global 500 list for 7 consecutive years.

World's Leading Brand Building

Haier leads the world with Independent Branding and Three-in-One strategy, covering 200 countries and districts and over 1 billion users. Over 51% of total sales comes from overseas.

  • 1 B
    Families
  • 35
    Industrial Parks
  • 143
    Manufacturing Plants

  • 126
    Marketing Centers
  • 230 K+
    Retailers

Recognition in International Standards

A Leader in China Majap Industry Standards , A Pioneer in International Standards

international standarder
Haier leads the development of smart home standards in five international standards organizations(ISO, IEC, IEEE, OCF, Matter).
Haier COSMOPlat has led the standards of mass customization by three international standards organizations (IEC, ISO and IEEE).
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As of 2024, Haier has participated in establishing 109 international standards and 813 national/industrial standards.

Recognition in Capital Markets

Haier transfrorms from a manufacturing enterprise to an incubator platform. Haier Incubator is open to entrepreneurs all over the world.

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Recognition in Top Business Schools

Haier's leading model has become one of the forerunners in global enterprise transformation, and has been selected as case by many of the world's top business schools,including the global TOP10 business school.

  • international standarder
  • WechatIMG112
  • international standarder
  • 顶级商学院认可3-LG-MD-SM-XS-英文
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Recognition by Experts

Haier Ecosystem Brand Practice, Widely Recognized among Management Gurus

As the first IoT Ecosystem Brand in the rankings, which contain only the most valuable brands in the world, this marks a profound moment for the continuing evolution of brands and the importance of brands within an ecosystem framework. The Haier Rendanheyi model is something that all brands should study and learn from as the world rapidly changes. Digitisation, connectivity, flexibility, partnerships, fast and fluid decentralised decision making and closeness to the customer, will be fundamental requirements for success.
David Rose
CEO of The Store WPP Europe, Middle East, Africa and Asia Chairman of BrandZ and BAV Group
Haier has built an honest ecosystem which is based on users' payments. I quite agree with it.
Oliver Hart
Professor in Economics at Harvard University
2016 Noble Prize Winner in Economic Science
Amazon platforms are built to make Amazon itself more powerful; in comparison, the Haier Ecosystem not only powers Haier itself but also the whole ecosystem including the stakeholders.
Stowe Boyd
Futurist

Ecosystem Story

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